Everton Unveil Season Ticket Migration Plans

Everton have launched a microsite which serves to provide information about how the club will move Season Ticket Members from Goodison Park to Everton Stadium…

Everton’s interim CEO, Colin Chont has also issued a season ticket update as below;

Next summer we will open the doors to our new home.    

 It will have huge boots to fill, that much we know. But while leaving Goodison Park evokes emotions and memories, it is also true to say that the new stadium brings great cause to be optimistic and excited for our future.   

A little over three short years ago, the site of Bramley-Moore Dock was just that – a dock.  

Today, the site is home to a truly breathtaking stadium. And we are now at a point where we can begin to lay out our plans for our transition from L4 to the Liverpool waterfront, and start to provide Evertonians with the information they need before sales of Season Tickets start in January. 

For our current Season Ticket Members, it has been of paramount importance to us that the move into our new home is well thought-out, fair and straightforward. Over the last two years we have carried out a range of surveys and consulted with fans through workshops to ensure our insight team has had all the information necessary to shape the biggest move in our Club’s long history. I’d like to thank everyone who has taken part in those surveys, workshops and focus groups. The information has been absolutely invaluable.   

The sale of Season Tickets for the first campaign at Everton Stadium will be phased based on Season Ticket tenure.   

In December, we will provide all Season Ticket Members with details as to the date from which they will be able to secure their seat at Everton Stadium. To manage the sales process in a fair and controlled way based on tenure, supporters who have held a Season Ticket for 23 years or longer will be part of the first phase of sales. Between January and March, the eligibility criteria will drop incrementally, until every Season Ticket Member has had the opportunity to select their seat.   

If you are a Season Ticket Member wishing to sit as part of a group, with friends or family members, you will have to wait until the person with the lowest level of eligibility in your group is able to buy. It is important to stress that, with such a huge number of seats to choose from, there should be no anxiety related to the point at which you purchase. 

We have modelled the sales process in this way because our fan surveys and focus groups told us unequivocally that Evertonians felt this was the fairest process. It has also been supported by research into the most successful migrations elsewhere in football. We want to ensure families, friends, fan groups and Supporters’ Club members are united and in their preferred seating locations together at our new home.  

It is important to stress that, by waiting for others, nobody will be sacrificing choice. Obstructed views are a thing of the past. As you will hear frequently from those who visit the site, there is not a bad seat in the house. This is one of the many benefits a new state-of-the-art stadium gives us. 

To ensure the process is fair to junior fans and adults who have been bringing the next generation of Blues to Goodison for a significant part of their young lives, we have put in place a formula that recognises that commitment by way of an enhanced tenure. Simply put, this means existing Kid and Junior Season Ticket Members aren’t penalised by that fact and can select their seat sooner. Enhanced tenure – again informed by supporter feedback – will bring forward the date from which any fan who was under the age of 18 as of 1 September this year will be able to purchase their seat. It is important to stress, no supporter’s first eligibility date will be pushed back because of the enhancement to the tenure of our young fans. More information will be shared by email with the parent/guardian(s) of our young Season Ticket Members in the next few weeks.  

As a starting point for our migration plans, we are asking all Season Ticket Members to confirm the data we currently hold is correct. They will be contacted directly about how to do that later today.  

In November, we will begin to provide detail that will help you determine where inside the stadium you want to be. This will include the release of information on what each stand will offer and the greatly enhanced accessibility provision at Everton Stadium, before pricing information and the Season Ticket renewal timeline is laid out in full. As part of that phase, we will outline finance options that have been mapped out so no supporter will be left spreading the cost of their Season Ticket over fewer months than they have for the current campaign.  

Those on our Season Ticket waiting list will, of course, be eager to know if they will be getting a seat for 2025/26. We will be providing an eligibility update to those on the waiting list in advance of the 2025/26 sales window opening to existing Season Ticket Members in January. The sales window for eligible supporters on the waiting list will open in March, once the Season Ticket Member priority window closes. 

We understand every supporter will have questions. In addition to the information and updates that will be provided across our Club channels in the coming weeks and months, we will continue to work with fan groups to provide answers to questions that arise and to help shape and add to a new FAQs section on our website dedicated to our stadium move.  

Finally, information on next year’s stadium testing schedule will be shared before Christmas. We are keen to ensure all current Season Ticket and Hospitality Members, and those supporters already committed to premium experiences at the new stadium, can access at least one of those events. 

We look forward to sharing further information as part of regular updates that will be posted on our Club platforms, our social media accounts and via direct emails in the days and weeks to come. 

Thank you. 

Colin   

To find out more, visit www.evertonfc.com/season-25-26/