The software on web browsers that blocks adverts from being loaded on websites.
It's a useful add on, particularly as more and more websites have ridiculously intrusive ads. Auto play video, rollover ads and just too many of them. Given Everton's official website had them, and typical websites Evertonians will visit like BlueKipper/NewsNow have auto play videos on every page load, it's understandable Evertonians have it...
But, it's a nightmare for us.
We need to pay for a resource that sustains our traffic. We go to advertisers/sponsors to demonstrate that traffic to secure funding to pay for the community. Adblock is crippling that balance.
In November 2011, I told you all 27% of you blocked our adverts -> https://www.grandoldteam.com/forum/threads/adblock.39452/
As of now, over 50% of you are. From the last 1.6m times a page was loaded on GrandOldTeam, only 600k adverts were loaded.
Our adverts aren't intrusive. Certainly on desktop. We're bent over a barrel a little on mobile but I reject/remove any advert on our network that's intrusive and always turn down weekly approaches for various auto play/rollover/pop under ads.
I'm approaching sponsors, citing our overall traffic. I secured a sponsor who'd have been great for the site, removing all current adverts for relevant and less ad space but this fell through due to the discrepancy caused by adblock of current ad loads vs overall traffic.
So, in an effort to encourage/prompt our readers to exclude GOT, for a few days every month I'll be excluding any traffic from browsing the forum with Adblock enabled.
Any feedback, feel free to send me a note via conversation.
It's a useful add on, particularly as more and more websites have ridiculously intrusive ads. Auto play video, rollover ads and just too many of them. Given Everton's official website had them, and typical websites Evertonians will visit like BlueKipper/NewsNow have auto play videos on every page load, it's understandable Evertonians have it...
But, it's a nightmare for us.
We need to pay for a resource that sustains our traffic. We go to advertisers/sponsors to demonstrate that traffic to secure funding to pay for the community. Adblock is crippling that balance.
In November 2011, I told you all 27% of you blocked our adverts -> https://www.grandoldteam.com/forum/threads/adblock.39452/
As of now, over 50% of you are. From the last 1.6m times a page was loaded on GrandOldTeam, only 600k adverts were loaded.
Our adverts aren't intrusive. Certainly on desktop. We're bent over a barrel a little on mobile but I reject/remove any advert on our network that's intrusive and always turn down weekly approaches for various auto play/rollover/pop under ads.
I'm approaching sponsors, citing our overall traffic. I secured a sponsor who'd have been great for the site, removing all current adverts for relevant and less ad space but this fell through due to the discrepancy caused by adblock of current ad loads vs overall traffic.
So, in an effort to encourage/prompt our readers to exclude GOT, for a few days every month I'll be excluding any traffic from browsing the forum with Adblock enabled.
Any feedback, feel free to send me a note via conversation.