But the hidden cost of the UEFA Cup is severe. If you exclude the 'big four' then 73% of teams who compete in the UEFA Cup drop out of the top half of the Premiership - with some suffering relegation.
http://www.squarefootball.net/article/article.asp?aid=4406
Hopefully the new tv money will allow us to add some real depth to the squad as we need it to compete on all fronts I think. It's interesting that in another article on that site they mention our current UEFA ranking as the 100th best team in Europe, thus making it unlikely that we'll be seeded in next years tournament. Just goes to underline the need for regular qualification to build things up.