Does the club need 'rebranding'? Something based around the new location?

[wandyr79]

I'm not really focussed on the commercial dimension. The People's Club wasn't exactly a money spinner or even meant to be. It just evolved from one comment and took hold.

The club needs something to get hold of fast and fix on to acclimatise to the move - it'll come (literally) naturally IMO: from the natural world. The river is there and will be associated with that stadium and the club for however long it lasts on its banks.

The rest is just a matter of debate over how that works out and how fast the club ditches previous shibboleths and goes with (again literally) the flow.

Call it what we want: cultural shift / rebranding / identity change - it's going to happen. To believe we stay the same is like King Canute trying to stop the tide coming in...to keep the analogy going!

Yeah, I guess it would be nice to have a new motif to put on some clothing, but if you are not concerned on the commercial aspect then what is the concern?

I really don't think what you are proposing can be called anything other than a merchandise range?

The cultural shift, not sure what this would look like off the pitch?

Rebranding, I think we have got to the point where we can stop using this word. Given that you basically said it was wrong in the first post.

Identity change, not sure we are going full in with this either. Would this be the badge, do you think we should change the badge to incorporate the river. Thinking about this, this would be the only thing really that would indicate a major shift towards the river, other than a merchandise range, which wouldn't necessarily change anything about the culture, brand or identity of the football club.