I am surprised that the EU have allowed this to happen on their turf. Competition and fair play represent one of their key pillars.
I fully get that clubs shouldn't be allowed to overspend and make persistent huge losses that are not sustainable. But why are rich owners prevented from investing money into the game if they wish to?. As long as it's invested in equity or at least a commitment to convert to equity at a future date then what's the problem.
The sport is full of rich people taking money out of the game, elite players and agents for example. Why on earth would you want to stop other rich people replacing those funds?
I think it was an attempt by Uefa to control the financial market similar to how we control inflation in the conomy, the market was getting out of control so the restrictions were to slow the rate of inflation in the market realty and to provide pathways for funds to be redistributed to infrstructure and part of the game in need of investment that fell of the priority list, kind of like interest rates. It was all a bit rude and clunky and clubs found ways to play the system unfairly, but as we are in a deflationary cycle i think there will be miles of leeway. Ultimately no one wins if football hit the skids.