Jags..class
Player Valuation: £70m
This is what killing us, our sponsors money is ****e and keeps us behind the likes of Liverpool, we must be able to get more then 4 million.
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Looking at that league table there is quite a drop off after Chelsea in terms of shirt sponsor revenue. I presume this is linked primarily to overall world wide exposure and shirt sales? If so I am not sure we will get much more from a shirt sponsor for next season, unless we qualify for Europe at the end of this season. As being in Europe would potentially give us greater exposure?
Though with more games being shown on Sky, perhaps this will be enough to squeeze another million or two a year, out of Chang.
We make absolutely nothing commercially. Elstone can defend it all he likes and says it's great for the club until he's blue in the face, the figures in the accounts don't lie. We don't make sod all compared to other clubs in the league so our deals are absolutely rubbish. As a business we've been run appallingly, if any other company lost on average £5m a year something would change upstairs. Just with us it won't.
Barcelona this week sold sponsorship of the INSIDE of their shirt for 15m to Intel for three/four years.