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If we go down, how do you start the rebuild?

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Said this a while ago. Probably 2 years ago before any relegation talk.

The overarching strategy to the playing side of things has been a mess since Moshiri came in. Those chickens will come home to roost from a financial perspective also if relegation does happen (i don' think it will happen btw).

The issue we have is wider attention of this by the media. Unless we go down, when it'll be too late, the failings of the current regime just aren't headline news in the wider media. Living outside of Merseyside I just don't see a concerted focus by the national media on these issues. Talking with fans of other clubs it just isn't on their radar as a big story. It might be if relegation happens. Before then considerably less so.

Why does this matter? You'll only really get momentum for change if the media get behind things and it galvanises the supporter base as a collective to initiate protest for change. Loads of individuals will know the score and potentially want to provide the basis for some sort of protest or movement. Reality is that you need weight in numbers and getting to that tipping point will need media attention to get some fans on board. People will easily be distracted by blaming the issues on more trivial matters like DCL's fashion shoots, officials or a manager. who has been dealt a very short straw.
The majority of the media can't stand us though. I mean there are certain media people who Bill has on the drip and they will always see that he gets good press no matter what the situation. The rest hate us because we never gave Fat Sam a chance and he is another one who is massively popular and well connected with media types and they have never let us forget it. Us asking the media for help is a total waste of time, and the less said about the red echo the better.
 
We’re probably going to lose:

DCL, Richarlison, Pickford, Allan and maybe Doucoure. Plus players out of contract. So with the rest of the players and a few additions we could bounce back up.
 
I’d be hoping we could keep a nucleus consisting of
Patterson
Mykolenko
Godfrey
Branthwaite
Doucoure
Gray
Gordon
Simms
Townsend
Alli

I feel this would give us a chance of bouncing straight back up. Bit of youth and experience mix.

DCL - I honestly don’t think anybody would buy him after these injuries so would also start the season at Everton.

Holgate and Keane would also be decent in the championship so if they stayed then it wouldn’t be a bad thing, same with Coleman as backup to Patterson. Then there is the lad coming back from Standard Liege at left back.

I actually even think Gomes would be decent for a season in there with his experience.

Say goodbye to Kenny, Delph, Tosun, Gylfi, El Ghazi

sell Mina, Allan, Richy, Pickford
Agree with the “keep” list but can’t see Doucoure staying. He’d be a shoo in at either a promoted club or the likes of Burnley I reckon.
 
Bananas if you think we sell all these players in one window
We won’t need to sell every single decent player, however big and hard decisions will need to be made and every single player will have to be assessed on contribution, wages, current value and potential future value. There is no point panic selling every single asset because that leaves us with a squad that can’t compete and without assets to sell in future years should that be required.

But we will have to hit hard and fast targets on transfer profit and wage reduction to get down to profit and spend limits, and just for financial prudence in general.

The wage bill in the last accounts is horrendous and we couldn’t sustain even half of it long term. The somewhat good news is since then a bunch of earners have gone (James, Digne, Bernard, Bolasie, Walcott) or are going (Delph, Gylfi, Tosun) or would be sold, albeit perhaps under market value for a PL player (Richy, Pickford, Mina, Allan). That’s 12 big earners gone for a start, before we turn our attention to shipping out other big wages like Gomes or Keane.

I have no idea what we need to save overall but if it’s, say, 120 million then a 60 million wage saving and a 60 million transfer profit in year 1 is plausible, without an absolute fire sale.

Beyond the 12 departures above every single player just needs to be assessed on a case by case basis. Does Doucoure, say, contribute enough for his wage, and what transfer fee would we receive? The younger the player the more we should try to hang on so their value can accrue for future seasons. DCL is a curious one as with injuries and form his value will be down a lot. Do we take a cut price deal for money now or can we hit our financial targets and still keep him, hope he returns to fitness and gets us the goals next season while getting his value back up?

Big decisions to be made but i do think that with strict rules and a complete assessment of the value of the squad we can manage our position, and whether or not we go down it’s long past time we did anyway.
 

The majority of the media can't stand us though. I mean there are certain media people who Bill has on the drip and they will always see that he gets good press no matter what the situation. The rest hate us because we never gave Fat Sam a chance and he is another one who is massively popular and well connected with media types and they have never let us forget it. Us asking the media for help is a total waste of time, and the less said about the red echo the better.
No offence but I don't think the media has a strong opinion. Local media does but national media doesn't in my opinion. Not on a regular and consistent basis anyway.

It might feel like they do but every fanbase thinks the same. Reality is that the media in this country are obsessed with mainly 4 teams - United (by far the most), Liverpool, Arsenal and to a lesser degree Chelsea. Every other team I don't think the media are that interested in on a general basis. Mainly because they don't have the wider supporter base in this country (or rivalry from a wider section of other clubs) to create significant hits or attention. The only slight exception might be City when it comes near the end of the season. Feel like more of an obligation rather than a need to report on City. I think we are seeing some attention now because it's a big club in a potential relegation scrap.

I'm from Liverpool but currently live in an area where a League One team dominates the local support. That's supplemented by lots of people who supports a range of PL clubs (but mainly those 4 PL clubs above plus Tottenham and West Ham). In the discussions I've ever had with people, and this isn't anyway conclusive, the main football discussion centres around either club they support, the local team or United/Liverpool/Arsenal/Chelsea. Interest in Everton is very little. In the same way it is for Newcastle, Villa, Spurs, West Ham etc.. I'm not trying to be provocative but over the years the importance of the club and prominence of the club in the national footballing conscience has dramatically reduced.

In my opinion the media and the wider UK football fanbases have become increasingly obsessed with the goings on at a few clubs that possess the biggest supporter bases. In a time where hits and sales are spread so widely from an ever growing media section it's easy for parts of the media to go after the low hanging fruit. From what I see every other club is given lip service in their coverage at best. That becomes an issue when a big historical club is beset with ownership and structural issues and it just flies below the radar in most instances. If what was happening with Moshiri was happening with one of those other clubs it would be back page news on a consistent basis with all kinds of opinion pieces pooping up on a regular basis. The fact is isn't headline news is an issue when it comes to highlighting the issue and providing momentum for change within the wider supporter base.
 
get rid of everybody, except Gordon and the two new fullbacks, that we can.
sack everyone behind the scenes from chairman down who has been here longer than 6 months.
gut the lot of it, bleach the place from top to bottom and have a fresh start and clean the stench of plucky little Everton right down the pan where it belongs.
retire the motto till we live up to it, even only in spirt.
and give the fans a drink on the house for the first and last home games because they are the only thing in this sorry mess that deserve any credit.
 
Mentally this is such a difficult scenario, between the finances at the club, the contracts players are on and the utterly ludicrous company strategy side of things it's hard to even imagine how this mess will play out for me.

That being said, no matter what league we are in we must - this is what the "strategic review" output should have looked like;

1) Stop this cycle of buying players and NEVER selling anyone for real money.
2) Stop giving stupid 5 year contracts to people for a good game.
3) Moshiri needs to step back completely and give Thelwell the reigns (I have no idea if he is any good, but something has to happen)
4) YOUTH YOUTH YOUTH. Sort out the academy from the floor up, start focusing real time and real money here, the ban is well over, we should be all over these better young players like the likes of City, Liverpool etc are, we might not be a draw but we should absolutely be offering them a pathway to quicker first team minutes.

That has to happen regardless. If we do go down, the rebuild is going to be a brutal one I think - I dont see any scenario where the squad we have is good enough to go down and have the fight to bring us back up. Every club in the championship will be licking their lips are playing us. We will lose, not counting the out of contract players, probably 5 maybe 6 players if we go down (thinking maybe Pickford, Allan, Richarlison, DCL, Gomes, and another couple), which means will will absolutely need to bring in about 7 players to fight in the first team.

Hard to think about the rebuild without knowing who we will have left from the fallout from this, above is a small sample of who actually could go.
 

I'd go with a mix of youth and experience, we need to consolidate and not get ahead of ourselves thinking we're good enough to make the playoffs.

Lonergan

Phil Bardsley
Sol Bamba
Branthwaite
Nkounkou

Gordon
Davies
Will Hughes
Tom Ince

Rondon
Ellis

Width and pace in the midfield with two battering rams up front, try to bully our way to championship survival and build from there.
Is this a sick joke? ?
 
I'd go with a mix of youth and experience, we need to consolidate and not get ahead of ourselves thinking we're good enough to make the playoffs.

Lonergan

Phil Bardsley
Sol Bamba
Branthwaite
Nkounkou

Gordon
Davies
Will Hughes
Tom Ince

Rondon
Ellis

Width and pace in the midfield with two battering rams up front, try to bully our way to championship survival and build from there.
I’ve reported this post to the police.

I think we’d have the bare bones of a decent Champo XI in our current squad:

Begovic

Patterson
Branthwaite
Godfrey
Myko

Davies
Onyango
Iwobi

Gordon
Simms
Dobbin

Obvs we’d need to beef up CM and ST positions in particular with proven Championship level experience but even as a ‘worst case’ I think that XI could hold its own. The cash we’d get in/wages we’d save from the likes of Pickford, DCL, Richarlison, Allan, Doucoure, etc should make room for decent level of reinforcements for that league.
 
If we do go down, we need a clear plan to rebuild and get back up within the first season. Although going down is a disaster, we need to try and take some positives from it and I do think it gives us an opportunity to rebuild under Lampard. I think some of our higher earners (Gomes) will move on and take wage cuts to play for the likes of Benfica, whereas they would be harder to shift if we were still in the prem.

If we go down and going all Football Manager, this is the type of business I would like us to:

Expected outgoings:
Mina
DCL
Pickford
Richarlison
Gomes (back to Portugal)
Keane (maybe)
Gbamin

Incomings:
Go all out and get Brenton Diaz from Blackburn
Sam Johnstone (on a free and if Pickford is for sale, not sure he gets the move to the prem he wants)
Experienced CB (maybe someone who has done a few years in the championship)
Brennan Johnson (if we could get him and he doesn't go prem)
Billy Gilmour (loan)

Retained/back from loan
Controversial but if we go down I'd look to keep Delph on reduced terms if possible. Mainly to offer guidance to a young midfield
Ellis Simms would come into the first team squad to support Diaz.
Lewis Warrington (not sure if he is ready for Championship but is performing well at Tranmere)


Build the team around the base of:

Patterson Godfrey Branthwaite Mykolenko

And a forward line of
Gray Diaz Gordon

Midfield is a tricky one though
Outs:
Pickford
Keane
Allan
Gomes
Doucoure
DCL
Richarlison
Mina
Delph
Dele (hopefully)

Ins:
Bazunu on loan or Johnstone on a free.
Knight and Lawrence from Derby for nothing. Need to keep costs down and they're two top 6 championship players.
McKenna/Lenihan/Egan/Dickie - need a proven top 6 championship centre half with leadership skills.
Promote Simms, Dobbin, Warrington and Broadhead for pre season at least
Sander Berge if Sheffield Utd doesn't get promoted. Jimmy Garner on loan if ten Hag doesn't give him a chance. Billy Gilmour either. We probably need 2-3 midfielders with outgoings.
A striker - not sold on Brereton Diaz, don't really have an alternative to offer.
Trying to be realistic and cost sensible here. Need lots of players but don't have lots of money. Shopping Championship and below and cheaper foreign options are the key. Will have huge pulling power in the championship. Just depends howuch money we can get for the players who will leave.
 
The first thing to do is create a plan. I'm not sure of exactly all the details because I'm not reading the Esk's dossiers about our finances but that has to be the start. The club top to bottom needs to have a direction.
 
Rules are much more strict in the EFL, It really scares me when i think of our wage bill at £180m, in the championship it would need to be around £70m or less. We will need a massive clear out just to get down to an accepted level.

I quickly worked out if we got rid of

Mina 120k p/w
Gomes 110k p/w
Pickford 100k p/w
Allan 100k p/w
Sigurdsson 100k p/w
Richarlison 90k p/w
DCL 70k p/w
Delph 70k p/w
Keane 60k p/w
Tosun 60k p/w
Kenny 35k p/w
Gbamin 50k p/w

It only equates to about £50million, and thats before you even look at having to replace these players.
Although we would supplement that probably for transfer fees for one or two of them
 

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