No. It means they have firm from day one that they are not selling him to Chelsea. It's just that some people have chosen to ignore that.I'm concerned with the wording from Jags quotes on Stones which are being reported in the Echo:
'the club have been firm with John'.
What does that mean, they've told him he can't go?!
Chelsea put in a bid of 20M. Everton don't say "higher", they say "no".
Chelsea put in a bid of 26M. Everton don't say "higher", they say "no".
Chelsea put in a bid of 30M. Everton don't say "higher", they say "no".
That is what he means by being firm.