Liverpool agressive marketing

[Great Dane]

Hi all,

I work in a major Danish corporation that gets litterally 100s of offers to become sponsor. Today I saw a print of a 50 page presentation from The [Poor language removed] on the table of my colleague who handles sponsorship requests!!!
Seeing my company's logo next to Gerrard and Torres made my stomach turn - I was prepared to either quit my job or kill my colleague. Luckily I got to talk to her and explained the financial meltdown that LFC are in the midst of and that seemed to do the trick. They are not going to get a penny!
I sent her links to the David Maddock articles in the Mirror about the state of Liverpool, but the Mirror is not the best paper, so is there some very solid and valid articles about this that you can give me a link to?

 

[GrandOldTeam]

Step forward Matt

 

[bluebab]

I can't give you any links mate, but good work there, absolutely fantastic block by you You actually, physically put the boot into them there, nice one.

 

[Muggins]

Hi all,

I work in a major Danish corporation that gets litterally 100s of offers to become sponsor. Today I saw a print of a 50 page presentation from The [Poor language removed] on the table of my colleague who handles sponsorship requests!!!
Seeing my company's logo next to Gerrard and Torres made my stomach turn - I was prepared to either quit my job or kill my colleague. Luckily I got to talk to her and explained the financial meltdown that LFC are in the midst of and that seemed to do the trick. They are not going to get a penny!
I sent her links to the David Maddock articles in the Mirror about the state of Liverpool, but the Mirror is not the best paper, so is there some very solid and valid articles about this that you can give me a link to?

great work mate.

 

[Whitebootman]

Great work Great Dane.

 

[jdeezy]

Hi all,

I work in a major Danish corporation that gets litterally 100s of offers to become sponsor. Today I saw a print of a 50 page presentation from The [Poor language removed] on the table of my colleague who handles sponsorship requests!!!
Seeing my company's logo next to Gerrard and Torres made my stomach turn - I was prepared to either quit my job or kill my colleague. Luckily I got to talk to her and explained the financial meltdown that LFC are in the midst of and that seemed to do the trick. They are not going to get a penny!
I sent her links to the David Maddock articles in the Mirror about the state of Liverpool, but the Mirror is not the best paper, so is there some very solid and valid articles about this that you can give me a link to?

While most of us can merely insult w/ harsh words them from behind a PC, you literally c$ckblocked the suckers!

Well done indeed!

 

[Reidy's Bottle Of Grecian]

unless of course you work for wearewank.com and they were going to put it on their shirts.

 

[Matt Damon]

Hi all,

I work in a major Danish corporation that gets litterally 100s of offers to become sponsor. Today I saw a print of a 50 page presentation from The [Poor language removed] on the table of my colleague who handles sponsorship requests!!!
Seeing my company's logo next to Gerrard and Torres made my stomach turn - I was prepared to either quit my job or kill my colleague. Luckily I got to talk to her and explained the financial meltdown that LFC are in the midst of and that seemed to do the trick. They are not going to get a penny!
I sent her links to the David Maddock articles in the Mirror about the state of Liverpool, but the Mirror is not the best paper, so is there some very solid and valid articles about this that you can give me a link to?

I'm abit busy today so can't give you the A-Z of "WHY NOT TO GIVE LIVERPOOL FC YOUR MONEY"

But my Danish friends read this. They owe through their parent company a whopping total of £472million (in 2010).

* KPMG a Liverpool-based auditing company is SCATHING in their report of their financial situation. Even if they will be able to play their games next season?


http://bleacherreport.com/articles/...-of-administration-after-massive-rise-in-debt
Liverpool appeared to reduce their bank loan from £350 million to £290 million, but that turned out to be financial slight of hand and was only because their offshore parent company increased its loan to the club by £86.2 million to £144.4 million. That loan, on which Liverpool has to pay 10 percent interest, is likely to have increased over the last 12 months, explaining these new devastating figures.

Liverpool pile up losses as group debts soar to £473m
http://www.timesonline.co.uk/tol/sport/football/premier_league/liverpool/article7120084.ece
"The extent of the financial malaise affecting Liverpool has been disclosed after the publication of annual company accounts for their parent company, Kop Football Holdings, which revealed record losses of £54.9 million.

As of July 31, 2009, the group’s total debts were £472.5 million, causing interest payments to Royal Bank of Scotland (RBS) and Wachovia, their creditors, to rise to £40.1 million. Martin Broughton, Liverpool’s recently appointed chairman, has had to appear before the Premier League to offer assurances that the club will be able to fulfil their fixtures for next season..."

"Club officials claim that these losses will at least be mitigated by the £81 million, four-year sponsorship deal with Standard Chartered that comes into effect this summer, but it is understood that there is a performance-related element to the contract that means it achieves its full potential only if the club are successful..."

i.e. Standard Chartered bank will ONLY PAY OUT IF THEY MEET MINIMUM PERFORMANCE LEVELS.


BASICALLY.
Your company is being asked to finance a club who might not be able to forfill their obligations - of actually playing their games next season.

Your company would be better off just writing a cheque to "ROYAL BANK OF SCOTLAND" (RBS) as all the money is going straight to them anyway.

So, maybe it would have been better for RBS to contact you directly about funding Royal Bank of Scotland for the next year ?

 

[Great Dane]

Thanks a bunch for the ammo Matt. Rest assured it has been forwarded to my colleague and I think that I can safely say that we will not touch LFC with a polestick.

 

[Matt Damon]

Thanks a bunch for the ammo Matt. Rest assured it has been forwarded to my colleague and I think that I can safely say that we will not touch LFC with a polestick.

Should your company want to sponsor a legitimate, well run club with international renown, or to ask for methods of doing so:


+44 (0) 871 663 1878
everton@evertonfc.com

FAO: Marketing Department

Or if you feel the need mark it attention of "the commercial director, EVERTON FOOTBALL CLUB"

 

[Neiler]

Those Liverpool figures are ever more firghtening or pleasing should i say given that was a snapshot a year ago i.e. 2009 will be intresting to see what effect another year of restructuring of debt and intrest add to those - i wouldnt be surprised if they are 500 mill in debt. Prob down about 40 mill in revenue with no CL as well.

 

[Matt Damon]

Those Liverpool figures are ever more firghtening or pleasing should i say given that was a snapshot a year ago i.e. 2009 will be intresting to see what effect another year of restructuring of debt and intrest add to those - i wouldnt be surprised if they are 500 mill in debt. Prob down about 40 mill in revenue with no CL as well.

If it increased £50million in the last 12 months, it's feasible that it could increase by £90million for the next 12 months with the change in staff, and the results of revenue decreasing and debt interest increasing in net terms (resulting in higher interest).

SO I PREDICT BY NEXT JUNE 2011 THE RS WILL BE £560million IN DEBT

and on that basis, with no champions league and no take over:

£690million by June 2012

 

[chicoazul]

They'll be bailed out by the world's richest man or something, this is how it works.

Enjoy it while it lasts like.

 

[Matt Damon]

Those Liverpool figures are ever more firghtening or pleasing should i say given that was a snapshot a year ago i.e. 2009 will be intresting to see what effect another year of restructuring of debt and intrest add to those - i wouldnt be surprised if they are 500 mill in debt. Prob down about 40 mill in revenue with no CL as well.

BTW - the £472.5 m figure is CURRENT liabilities up to May 2010.

 

[Reidy's Bottle Of Grecian]

I heared that they are lining up Terry McDermott as their saviour.