The binman chronicles
Player Valuation: £80m
No way are we filling a 60k seater regularly. No way.
Why make life easy for the marketing department? At the end of the day the more plentiful the product the more competitive the pricing will be so it's good for us all. If we keep getting attendances of 38k do you think they will just shrug their shoulders and continue with the same rates? Supply and demand! Even if you sold 20k seats at £15 that's £300k more than we make now per game (not taking into effect the premium seating we will have) plus there are 20k more people to possibly buy food/drinks.
It's all about how long Moshiri is willing to subsidise ticket prices. If you can have cheap tickets for 5-10 years you are basically raising a generation of fans to go to the game, they get hooked and will inevitably pay the price hikes that will come along in future.
Make no mistake this will be a turf war between the club's to attract new fans and if that lot are still charging £50 for standard tickets and we can do say £40 for adult & a child the club benefits from that as you are getting an acorn that one day will be the one who is putting his (or her) hand in their pockets to pay for tickets and hopefully who will then take their children to the stadium. It's the circle of life and I'd rather they are blues than reds we have a great chance to start doing this en masse.
At the end of the day capacity size is not our concern, if Moshiri and Everton think they can pay the extra to have a 60k stadium then great. If they think that's risky and they can't lower the prices we'll have a 55 or 50k one.