Dom1878
Player Valuation: £60m
How many people actually fly into John Lennon a day though via that route, 2 or 3 thousand wind depending? Only 1/3 of them people sitting by the window, and only half the windows on the stadium side, with half the people on that side asleep. Talking 2/300 views a day.
Minuscule exposure compare to a little tiny advertising board that millions will see on TV!
But when you add in pictures of the Liverpool Skyline (allbeit at the right angle), matches on TV when they have the helicopter going over the stadium etc - coverage is huge. Plus it gets your attention far more than advertising boards that you expect to see.