Football is on a very dangerous spiral. The additional money coming into the game will find it's way the players, agents etc the amount left for reinvestment into any club will be minimal unless the football authorities take back control of the game and there is no real evidence of that happening. There is a real race to the bottom at the moment and unfortunately most people trying to get into football will be following the money rather than following the football.
Everton could use a lot of the SKY money to fund a stadium but this may mean falling behind on the field.
Everton could use a lot of the SKY money to fund a stadium but this may mean falling behind on the field.