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New Everton Stadium

SerenityNigh said:
Imagine if major worldwide brands were actively seeking a way to get their name in front of potential customers on a regular basis in a relatively neutral/positive setting. Too bad that doesn't exist, but at least we can get 88888Bet to offer £50 weekly until they declare bankruptcy and we transfer a large white rectangle on the front of our game shirts.

*could be worse I guess
Click to expand...
I gotta be honest here.

I'm continuously stunned by the inability of the top flight teams in the Prem to pull major sponsorships. Obviously United, City, Arsenal, Chelsea, Tottenham and them are able to do it. But there is no reason Everton, Southampton, Newcastle, Swansea....really anybodythat's generally safe from relegation shouldn't be getting crazy sponsorship deals. If only for the games they play against United and the crew.

Everton should be making a minimum of £10 million a season from the shirt sponsor. And that again from Umbro/Nike/whoever.

Before we talk about all the stupid little deals like Official Soft Drink of Everton or Official Stationary of Everton.

I honestly think that the majority of the Prem are being taken for suckers while the clever 5-6 clubs make out like bandits and corporate sponsors LOL about how little it takes to get on a Prem team's kit.

This is all fundamentally terrible marketing, terrible PR, terrible business dealing, and terrible front office work. Lucky for us, it's not just us that have a mentality that they have to win every year to make money and give up before they try.
 
BoysInBlue said:
Live updates on the Echo site:

http://www.liverpoolecho.co.uk/sport/football/football-news/live-goodison-park-everton-tv-9090834?

Love the fact that Joe Beardwood (an independent but highly qualified football finance expert) is doing a talk on the finances that essentially is highly critical of the club.... from actually inside Goodison.

Can you imagine another club allowing (or being oblivious, in Everton's case) to something like that?

http://www.liverpoolecho.co.uk/sport/football/football-news/live-goodison-park-everton-tv-9090834?

So far, Joe has said that if Barkley would have had a good season, he'd have probably been sold, and that Everton's club generated income hasn't changed at all in the last decade. And the new tv deal doesn't improve our standing, as the other 19 clubs all get money too.

It's not exactly breaking news any of this, but interesting none the less.

Check out the link, it keeps updating.
Click to expand...

It does change our standing. It means we've got the finances to build a stadium easily.

@Neiler
 
davek said:
Joe: "Challenge for clubs like Everton, Aston Villa and New is to resist demands of supporters to risk the long-term investment in the infrastructure of the club by allowing wages to go above 70% of operating costs"

Yes, but keeping it below 70% wont mean infrastructure investment at this club. Maybe he hasn't noticed?

I can see why this talk is in Goodison now, tbh. Music to the misers' ears.
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Premier league rules and the F F P.

Mean wages are essentially forced under control if you want to play in Europe or at all.


Its all about STADIA.

Simple.

@davek
 
bizzaro said:
Premier league rules and the F F P.

Mean wages are essentially forced under control if you want to play in Europe or at all.


Its all about STADIA.

Simple.

@davek
Click to expand...
No.

It's all about sponsorship.

Sponsorship is where real money lives. Ticket sale are fine. Boxes are good. Sponsorships are best. How much do Tottenham make off their corporate boxes every year as compared to their sponsorships? In fact...for any rich team is the money generated by Stadia greater than the money generated by sponsorships? I can't be asked to look that up right now. But sponsorships generally are the big money, because they are a form of advertising, which large corporations generally have a greater budget for than for amenities like corporate boxes.
 
Toffeelover said:
Well they got to two semis and are higher in the league. Happen his use of the word victims was wrong but we are in their shadow. It was pointed out before about there long term plan for Anfield buying up all the houses and land which means they can rebuild, increase their capacity. We have no chance of being able to do that with GP not just because we are landlocked but no money!
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Where I sit mate I have the sun on my back so I've never classed myself as being in their shadow. I'm a supporter of 36 years btw so have barely seen any "success" of note as the 80's I was just a kid. What your talking about, about long term plans, money, investment,stadium builds is nothing what we haven't known for years and years. Whether we can or we can't increase capacity or re design the stadium, well that's for another thread. My point still stands, the original post was that in his eyes we all feel inferior to our scruffy bellend neighbours and as someone who has never been spoon fed success I find that kind of point irrelevant and a load of crap. Most of his points sounded dated, out dated in fact and he's only saying what I think 99% of us could say and what we think.
 

blulouie said:
Brilliant post mate in all the years i've followed this club i've never ever considered the word Victim... Privileged yes ....never Victim.
As the song goes to that freak show accross the park...."Always the Victim,its never your fault"....again brilliant post.
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Priveliged is a word I can relate to mate, I feel and always have felt the same. No one gifted me Everton on a plate, no father or brothers or Uncles or any relation. I found Everton and Everton found me.
 
For those including Joe Beardwood who bizarrely don't think we need a new stadium:

http://m.bbc.co.uk/sport/football/32399291

West Ham reduce ticket prices after record television deal
West Ham have become the first club to announce they will reduce season ticket prices as a result of the Premier League's record television deal.

Sky and BT Sport have paid £5.13bn for live Premier League television rights for three seasons from 2016-17.

West Ham's cheapest adult season ticket in that season will cost £289, down from between £620 and £940 for the 2014-15 campaign.

The 2016-17 season will be the club's first playing in the Olympic Stadium.

West Ham's vice-chairman Karren Brady said: "We have always said that the move to our magnificent new stadium would be a game changer for West Ham.

"It was a chance to increase revenue, invest in the team and improve our performance on the pitch, but without putting an extra financial burden on the supporters who already come to watch every home match.

"This announcement proves we have kept our promise."

Although the cost of season tickets at West Ham are rising for the 2015-16 season by a maximum of 5%, they will fall again for the following campaign as the new television deal begins.

The Olympic Stadium will have 19,000 more seats than the 35,016 at West Ham's current home, Upton Park, with the club paying £2m a year to rent their new ground.

If they are still in the Premier League in 2016-17, the club say their cheapest adult season tickets will cost £289, which represents a price of £15.20 for each of their 19 home league games.

All season tickets for under 16s will be cut to £99 - £5.21 per match.
---------------------

And you can't tell me that West Ham are seen as more 'corporate friendly' than us.
 
maccavennie said:
Priveliged is a word I can relate to mate, I feel and always have felt the same. No one gifted me Everton on a plate, no father or brothers or Uncles or any relation. I found Everton and Everton found me.
Click to expand...
Haha is right mate.....the only Blue in a sea of red,first I was mocked then ridiculed "Born not manufactured"....its what makes us special.
Btw....theres a few in my family that have actually "Seen the light" and are now Blues.....I must av been doin summit right ;)
 
Considering after the world cup we, here on this board, were brainstorming trying to come up with ways to expand the commercial aspects of the club and came up with better ideas in roughly six weeks than just about anything this entire board has done in it's whole tenure makes me despair..
 

BoysInBlue said:
For those including Joe Beardwood who bizarrely don't think we need a new stadium:

http://m.bbc.co.uk/sport/football/32399291

West Ham reduce ticket prices after record television deal
West Ham have become the first club to announce they will reduce season ticket prices as a result of the Premier League's record television deal.

Sky and BT Sport have paid £5.13bn for live Premier League television rights for three seasons from 2016-17.

West Ham's cheapest adult season ticket in that season will cost £289, down from between £620 and £940 for the 2014-15 campaign.

The 2016-17 season will be the club's first playing in the Olympic Stadium.

West Ham's vice-chairman Karren Brady said: "We have always said that the move to our magnificent new stadium would be a game changer for West Ham.

"It was a chance to increase revenue, invest in the team and improve our performance on the pitch, but without putting an extra financial burden on the supporters who already come to watch every home match.

"This announcement proves we have kept our promise."

Although the cost of season tickets at West Ham are rising for the 2015-16 season by a maximum of 5%, they will fall again for the following campaign as the new television deal begins.

The Olympic Stadium will have 19,000 more seats than the 35,016 at West Ham's current home, Upton Park, with the club paying £2m a year to rent their new ground.

If they are still in the Premier League in 2016-17, the club say their cheapest adult season tickets will cost £289, which represents a price of £15.20 for each of their 19 home league games.

All season tickets for under 16s will be cut to £99 - £5.21 per match.
---------------------

And you can't tell me that West Ham are seen as more 'corporate friendly' than us.
Click to expand...

West Ham wont fill that new ground unless they cut them prices, besides they have got a crazy deal on that place so they can afford to. What worrys me is that new ground combined with a London address is a real catch for a mega rich investor/buyer, the type that wouldn't even look at Everton.
 
Harsh comments. I disagree with the premise behind it, that we should be happy achieving beyond our financial means.
What's the point of playing in midtable, happy with the occasional cup run. Surely as a club, our aim has to be to build towards winning trophies and competing for Europe annually.

I tear my hair out every time something comes out about the sponsorship differences between us and other clubs, as we really are desperately underachieving in this regard.
The fact that we as fans sat down in a thread and created a far more comprehensive marketing plan than anything the club seems to have come out with is frankly disappointing and outlines the amateur nature of the clubs commercial and marketing team.
When you look at a business, you promote your strengths.
-Working class club that constantly overachieves beyond its financial means
-4th most storied club in English football, a sleeping giant as it were.
-Deep rooted in the community though EITC
-Exciting young talented players in Stones, Barkley, Lukaku


Now I understand the message in not reaching beyond our means. But in reality, with the TV deal and FFP, we're caught between a rock and a hard place.
We no longer have the financial edge over other clubs in midtable because of the new tv deal. FFP prevents a Sheikh from swooping in the manner of Man City, meaning that in order to compete with the moneyed big boys we need to bring in revenue, through infrastructure and through the commercial arm of the club.

We can either gamble, look to build a new stadium with great corporate facilities and say if we build it, people will come. Look to revolutionise our commercial arm and bring in new and different sponsors. Narrow the revenue gaps by using TV money for the stadium.
Or alternatively we can do nothing, keep fighting the good fight and hope that we can continue to overachieve despite the widening financial gaps.

If we go down the road of the new stadium, as I believe we ought to, we have to face the reality that we won't have the same money to spend on players as other clubs do. This means that bringing through youth players into the first team has to be a priority, and means that we will often need to sell in order to buy. A tough ask and not one without risk.

But by doing nothing we risk rotting away in midtable, becoming a Newcastle or an Aston Villa.

Sponsorship is often about perception. We aren't selling our strengths, hence potential sponsors don't know about us.
We have a wonderful old stadium, with restricted view and limited corporate facilities. A new stadium changes perception.
It also brings the likelihood of outside investment/new owners who will invest in the club closer.
 

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