Take your point.
What I was referring to is chucking everything at a ground build and not enough at building a team in the short term.
All well and good having a shiny new stadium but languishing at the lower end of the PL (or even worse
) isn't going to help fill it.
Building at the optimum no. of seats - 45k/50k or whatever - surely means that someone has calculated attendance now + future growth in attendance (e.g. 20%-30% additional home fans - away fan no's won't change as far as I'm aware) factored in vs build cost & gate receipts (inc. corporate & an initial increase in the average price of a ticket + future increases). Remember reading somewhere about clubs using this model to ensure demand (waiting list) & sellouts every game rather than empty seats or lower tickets prices to fill more seats that cost more to build.
Anyhow, how long before works starts and what jobs need doing ?
I'll volunteer to manage the tea and biscuits !