A large and vibrant spectator participation is essential for advertisers; viewers can tell the difference between a 50 or a 60,000 thousand
ground and if that ground is bouncing and atmospheric then the club can command better rates and fees. That in turn attracts a better type of player.
and the virtuous circle starts again.
Plus no major European club has a paltry 52,000 capacity.
I have no doubt that if EFC won the League and things got back to where they should be then EFC could fill a 60,000 stadium. If Moshiri wants
to be at the top then he cannot plan for the also-ran spots and a big stadium is essential. At 52,000 we would be on a par with NUFC and WHU not
MUFC or for that matter LFC or THFC.
EFC have to plan for success and that means a 60,000+ stadium.
Juventus stadium capacity is 40k
Just saying...
For what it's worth though mate I do agree that 52k is around 4/5k short for my liking.