In my opinion football clubs miss a trick. They charge too much. I haven't been this season but take a sausage roll or a bar of chocolate, they'd be at least double the cost if not more you'd pay in shops. I always think if the price is reasonable the people will buy, and if more people buy then you sell more = same turnover
as high prices. I also think the same for ticket prices, at BMD. Because 60,000 would enable lower ticket prices. To get the same match day income
at 53000 prices will be higher..