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New Everton Stadium


Maybe it's worth starting a thread to discuss the oppositional views of the new stadium?

I like sharing and reading updates on the project, and find it quite jarring seeing the usual suspects posting adverse and unfounded information on what is going to be a turning point not only commercially but for the match day experience for us all.
 
Kever10 said:
It doesnt need a full financial plan to work out it will be beneficial.

Goodison has a capacity of 39,414. At a rough cost of £600 on average for a season ticket (less than mine, more than some), thats roughly £23m per year.

A rough, conservative guesstimate of £800 per year for a seat at our new stadium, only a 30% increase on now, for a total of 52,888, is roughly £42m per year. So literally doubling, based only on a league season, no improved sponsorships, naming rights, etc, and totally ignoring the massively inflated corporate seats which have been sold out for months i might add, and scope for all year round use.

Yes there is a cost to build it, but that cost also improves the clubs value enormously.

Thats all a bit basic, and im sure there are things ive not considered, but to say that this didnt need doing is just as much burying your head in the sand as it is suggesting it is rightly expensive. Its also not going to get cheaper the longer its left, so it needed doing as soon as possible.

And only the quarter of a century since it was 1st suggested.
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Firstly, no-one has said that Everton didn't need to address our stadium issues/requirements. Many, including myself voted wholeheatedly for Kings Dock over 20yrs ago.... then equally wholeheartedly against Kirkby for all the obvious and now fully-vindicated reasons a few seasons later.... so I/we do understand the need and relative urgency, but as illustrated by those 2 examples alone, not all proposals are equal..... far from it in fact!

Thanks for at least trying to put some numbers to your argument, but I wasn't really asking for anyone to attempt that. The fact that you can't quote the actual costs and the club's own financial projections is the real point. Saying that the increased capacity means increased income and therefore increased profit is far too simplistic. The cost and any debt incurred has to be taken into account, especially when we have an owner who looks like he wants to do a moonlight flit and drop as much of that debt as he can on anyone, asap. Increased revenues and profits are far from a given. For instance, when West Ham moved from the 35k Boleyn ground to the former 55-66k Olympic stadium, their initial matchday incomes barely moved despite a much larger capacity increase, because they had to reduce ticket prices dramatically to fill it. It has since managed to climb as they've increased prices and capacity slightly, and as they've consolidated a new regular matchgoing fanbase. However, a free stadium at least offers the opportunity to stack'em high and sell'em cheap, especially with a massive floating market in London's population to exploit. So, if or not our fanbase (including latent support and tourists) has the price elasticity of demand to increase ticket prices and maintain/increase demand is yet to be seen. I also don't think that all levels of corporate offer have been sold out yet..... I enquired quite recently and much hadn't been released yet. I assume you're referring to the 400+ box seats and other higher-end premium packages.

When Spurs/Arsenal were planning their stadiums and often even when other clubs have planned single new stands or extensions, there is usually full planning docs/reports outlining all costs, including allowances for anticipated contingencies, with projections and breakdowns for increased matchday revenues, sponsorships etc. Showing fairly clearly how the developments should be able to cover their costs and/or predicted ROI. Very early on, I read a basic outline version of similar for BMD, but it was very vague, almost numberless and broadbrush only.... and I can't even locate it now. I assumed it had since been amended with more meat on the bone, and it was this that posters on here were referring to with such confidence. If it does exists, no-one has quoted it here yet.

In the case of Spurs for instance, they were able to quite accurately predict the number of boxes and corporate capacity needed because they already had 120 boxes at their existing stadium, with massive demand for new corporate capacity. They also wanted to learn from Arsenal's new stadium in terms of having whole corporate tiers for greater exclusivity and to democratise their offer for smaller groups and wealthy individuals. They quantified their projected revenues for these and the increased general admission capacity too...... and showed profit/break-even projections, even excluding naming rights etc. Arsenal predicted accurately that their corporate areas alone would gross more than the entire Highbury stadium.... and this element was the main real self-sustaining driving enabler for both their stadium projects. Similar for many other stadium/stand developments, with ROI measured in terms of just a few seasons.

Our model appeared to be..... the owner is loaded, and his mate is even more loaded with lots of cash to wash, so don't worry!
Then there was the token plan whereby, Moshiri was supposed to be paying for much of the build (perhaps half), the club was getting a loan for the balance, then that would then be covered by the increased revenue plus our backer's benevolence in terms of sponsorship and naming rights. The reality is: That plan never got off the ground. The loan was never forthcoming because the club's financial results are appalling; The costs have risen by 50% (apparently); The Benevolent backer is no-more and the owner is having to foot the bill for the lot to date..... all to the effect that the club has driven itself right to the precipice, is now under P&S investigation as a result, and Moshiri has had to go cap in hand to "investors"..... potentially even having to give away a 25% stake in the whole club, to secure just the last 20% of the stadium costs.

God only knows what that all means going forward (perhaps we can ask our resident theologist for guidance). I don't remember mention of catastrophic financial collapse, repeated relegation-dodging nor being interminably hamstrung in the transfer market when I attended the consultations.

The only hope as I see it (in the absence of any real figures) is that the finished stadium sufficiently inflates the perception/value of the club to balance that debt or attracts an owner who can absorb or write it off .... and that the club somehow manages to avoid sanction and keep its head above water in the meantime.
 

Dixie D said:
That's the best video I've seen so far...A really in depth view of what is going on, in and around the stadium build!...Really enjoy all the updates from all the drone lads & appreciate the hard work that they must put in to make them for us 👍...But Wow!!...That was stadium build porn💦💦💦😉
Click to expand...

Certainly taking shape. The pump house looks marvellous.
 

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