New Everton Stadium

[Timbucktoo]

As I said I understand that and it kind of makes sense, but I'd still prefer us to play there first - maybe tours of the stadium or anything else before that, a showmatch, whatever, okay, but I personally wouldn't want the first thing that happens there to be an old man's concert like.

The stadium tour would be a good earner, especially on match days, when there would be a good number of people in the area that would love to have a look at the stadium and all the areas they would not normally have access to. I think nowadays there has to be a number of events held there with lower attendances before they`ll get to hold a full house attended game there.
The one thing that would maybe would make them not hold concerts or too many events would be the effect too many events would have on the playing surface. The last thing we want a few games into next season would be for the playing surface to cut up badly because it was n`t given enough time to bed in before the season started. Wembley and Cardiff had problems after both stadiums were redeveloped.

 

[W84 Dum Freeze]

The stadium tour would be a good earner, especially on match days, when there would be a good number of people in the area that would love to have a look at the stadium and all the areas they would not normally have access to. I think nowadays there has to be a number of events held there with lower attendances before they`ll get to hold a full house attended game there.
The one thing that would maybe would make them not hold concerts or too many events would be the effect too many events would have on the playing surface. The last thing we want a few games into next season would be for the playing surface to cut up badly because it was n`t given enough time to bed in before the season started. Wembley and Cardiff had problems after both stadiums were redeveloped.

New pitches cut up a lot less these days and are more advanced in design.

I guess they'll still be a bit careful but it's not like it will get the same amount of use this season as was in the original thinking.

 

[DualityNSNO]

The stadium tour would be a good earner, especially on match days, when there would be a good number of people in the area that would love to have a look at the stadium and all the areas they would not normally have access to. I think nowadays there has to be a number of events held there with lower attendances before they`ll get to hold a full house attended game there.
The one thing that would maybe would make them not hold concerts or too many events would be the effect too many events would have on the playing surface. The last thing we want a few games into next season would be for the playing surface to cut up badly because it was n`t given enough time to bed in before the season started. Wembley and Cardiff had problems after both stadiums were redeveloped.

I honestly believe that we'd want to play football there first mate. No doubt we'll have some events there but it's not a massive draw to the region either I believe (which is also evident by the fact arguably the biggest events currently booked for next year are two 75 year olds which won't bring a massive crowd anyway).

We'll see what opportunities arise with it as it goes in reality, hopefully it brings some good revenue to the club.

 

[Del-boy]

We are due to get the stadium finished by the end of this year and to not even try to hold any events till August would be a bit of a wasted opportunity to start making money to start paying some of the loans off. The idea of the new stadium was to make more cash, not to leave it sitting there for 6 or 7 months not earning. I`d say as soon as we get the keys for it we get whatever events we can held there and have it making money right away.

I know what you’re saying. Once it’s finished at the end of the year, that’s not completely it.
There will probably be a snagging phase before the keys are handed over. Everton will want to make sure every is where it’s supposed to be and that it works.

Then we have to apply for our license and safety certificate with the local authority. This is done by holding various test events with different capacities entering and leaving the ground. Then you have to have traffic management assessments to see if any road infrastructure needs changing.

Then the emergency services will probably want to run a test event to familiarise themselves with the ground and footprint of the stadium. There is still much to do after we get the keys.

 

[Ruairi77]

Subaru sell 2500 cars a year in the UK. Unlikely to be them.

but they sold 630,000 in the US.
How many cars did Chevy sell in the UK when they sponsored united?

 

[Picard]

As I said I understand that and it kind of makes sense, but I'd still prefer us to play there first - maybe tours of the stadium or anything else before that, a showmatch, whatever, okay, but I personally wouldn't want the first thing that happens there to be an old man's concert like.

I am pretty sure we will have to play there first, test events are a requirement of the stadium gaining its certifications. Spurs played at least two events at different U21’s and, I think, the Women’s team play there before their local authority granted it.

 

[SLAVEN BILIC]

I honestly believe that we'd want to play football there first mate. No doubt we'll have some events there but it's not a massive draw to the region either I believe (which is also evident by the fact arguably the biggest events currently booked for next year are two 75 year olds which won't bring a massive crowd anyway).

We'll see what opportunities arise with it as it goes in reality, hopefully it brings some good revenue to the club.

Springsteen was charging £180 this year and you couldn’t get one for love nor money.

 

[The binman chronicles]

According to reports, they made between £5m and £10m just on the 3 nights for Taylor Swift. Plus the 2 nights for Pink probably at a couple of million. This isn’t chump change, it’s money that our club needs.

There’s also not that many artists big enough that they could attract to fill the ground more than a few times a year. If they could, they would because there’s definitely money to be made.

It will help but as we've seen with the co-op that things could turn badly having a big gig as one of the first events.

If we still have the same issues in 2026 then people would have a reason to be irate.

 

[tommye]

They've both been at Villa Park recently. They're nothing special.

Social media fans wanna see Oasis so they can show off.
Real music fans wanna see Bruce Springsteen and Billy Joel so they can see two of the greats live.

The demand for tickets for both is off the scale

 

[tommye]

Springsteen was charging £180 this year and you couldn’t get one for love nor money.

Oh how I tried.

 

[Dddddd]

Found this interesting, from The Athletic - though it tells an ambiguous story in and of itself.

It makes it look like we have parity with City - but of course the real-terms numbers they pull in are so much higher than ours.

20% looks like a sweet spot we should be aiming for - though this will mean more than doubling our current totals, as the sponsorship money from BMD will be significant and not count as matchday income.

Full article: https://www.nytimes.com/athletic/5776720/2024/10/01/premier-league-tickets-match-day-revenue/

I don’t like the metric - it could be 20% cos your sponsorship or prize money earned is low, or it could be 20% as you’ve tripled the price of seats

Just £ earned from the stadium on matchdays would be a better comparator

 

[Ruairi77]

Social media fans wanna see Oasis so they can show off.
Real music fans wanna see Bruce Springsteen and Billy Joel so they can see two of the greats live.

The demand for tickets for both is off the scale

There's also no way BMD would book acts like that in its very first season.
Screw up a Springsteen (or even Joel) gig and you're making it very hard for yourself to get more top gigs.
I'd say Summer '26 is when we'll start to see huge headlining acts.

 

[DualityNSNO]

Springsteen was charging £180 this year and you couldn’t get one for love nor money.

Social media fans wanna see Oasis so they can show off.
Real music fans wanna see Bruce Springsteen and Billy Joel so they can see two of the greats live.

The demand for tickets for both is off the scale

Fantastic stuff, and hopefully more people that love them can go see them - but it's not the same pull as any of the currently globally famous (even Oasis included, even though I personally hate them).

You want a big name for a big concert to fill a big stadium, as that will generate all the hype and everything to go with it, and I'm sorry but both Springsteen and Billy Joel are no longer that. They'll have demand for sure, legendary musicians in the own right, but they're 75 years old and it's just not the same, and I doubt they'd be filling 50k there which is what we should be going for.

As much as I hate these types of acts myself (and would probably prefer Springsteen between them ) - Oasis, Taylor Swift, stuff like that will generate a lot more and catch a lot more eyes to showcase the stadium.
As a fresh example locally to me - over the summer locally we had rock classics like Judas Priest, metal artists like Megadeth, Corey Taylor (solo work), a random Andre Bocelli concert, yet what is the gig of the year and had people camping outside the stadium and in the park was Ed Sheeran, that is still talked about, a month afterwards, as the biggest one in ages. We need more of the Sheeran-type than the Legends-type, basically, which I know will rub people the wrong way as I also dislike it, but makes more marketing sense... provided we can drag them to us obviously.

As for the price - all the old rock bastards can do one. Wanted to go see Sabbath in Glasgow all those years ago for their crap God is Dead album and the knobheads were charging something like 130 quid for the worst 'seats' in the venue. ACDC likewise. Love them but FFS it's like they forgot it's supposed to be the everyman's music.

But yeah, as someone else above said, we'll play matches and stuff before we host events anyway as there's likely too much risk (and red tape) to rush into that.

 

[Ruairi77]

Fantastic stuff, and hopefully more people that love them can go see them - but it's not the same pull as any of the currently globally famous (even Oasis included, even though I personally hate them).

You want a big name for a big concert to fill a big stadium, as that will generate all the hype and everything to go with it, and I'm sorry but both Springsteen and Billy Joel are no longer that. They'll have demand for sure, legendary musicians in the own right, but they're 75 years old and it's just not the same, and I doubt they'd be filling 50k there which is what we should be going for.

As much as I hate these types of acts myself (and would probably prefer Springsteen between them ) - Oasis, Taylor Swift, stuff like that will generate a lot more and catch a lot more eyes to showcase the stadium.
As a fresh example locally to me - over the summer locally we had rock classics like Judas Priest, metal artists like Megadeth, Corey Taylor (solo work), a random Andre Bocelli concert, yet what is the gig of the year and had people camping outside the stadium and in the park was Ed Sheeran, that is still talked about, a month afterwards, as the biggest one in ages. We need more of the Sheeran-type than the Legends-type, basically, which I know will rub people the wrong way as I also dislike it, but makes more marketing sense... provided we can drag them to us obviously.

As for the price - all the old rock bastards can do one. Wanted to go see Sabbath in Glasgow all those years ago for their crap God is Dead album and the knobheads were charging something like 130 quid for the worst 'seats' in the venue. ACDC likewise. Love them but FFS it's like they forgot it's supposed to be the everyman's music.

But yeah, as someone else above said, we'll play matches and stuff before we host events anyway as there's likely too much risk (and red tape) to rush into that.

Springsteen fills BMD no problem, maybe even 2 nights running, and he's still great live.
Not a huge Joel fan but he sells out huge stadiums here in the states.

 

[allen]

I don’t like the metric - it could be 20% cos your sponsorship or prize money earned is low, or it could be 20% as you’ve tripled the price of seats

Just £ earned from the stadium on matchdays would be a better comparator

Well yes that is of course also useful, but the mix is interesting and useful in its own terms.

I'm not surprised City's is low, for instance, because of the way money is funnelled into that club by sponsorship.

I'm not surprised ours is low, on the other hand, because Goodison just isn't setup for monetising matchday.

Given we're not getting the USM sponsorship as a means of pumping cash in and skewing the numbers, and we're building a new ground precisely to raise our competitiveness, we should be aiming for the Arsenal, Spurs, United, West Ham ballpark of 17% - 22%.

Assuming our sponsorship deals continue to be good, the higher match day revenue is in the mix, the more we're maximising the new ground.