We would need to be pushing £8- 10m/year.
Maybe over a 10 year contract there are increments based on results and placings.
'The Bank of America' is a bit long on the tongue but in the wider context I'd rather get a established and credible brand like that, rather than a more lucrative deal from some poundshop business.
We need to do the same with shirt sponsorship and get these horrendous pop-up gambling companies off the kit.
Attracting a more blue-chip stadium naming partner should help in that regard.
Yeah I would have thought £10m a season, I wonder if the Friedkins can do better, or is this the Friedkins negotiating it themselves.