It seems like the argument on £52k vs £60k capacity is caution and 'old Everton' vs new ambitious modern Everton. I hope that we have actually done homework on this and it is financially sound It feels like the capacity is 'only increasing 14000' and so doesnt' feel like a massive change. I hope there are a few factors that have been considered and this was really an ambitious project, not just vanity or a really potentially massive project held back by nervousness and old fashioned thinking:
1) If the prices increase dramatically for everyone, it'll be unfair and also won't attract new season ticket holders maybe - we have to be priced sensibly
2) I hope that there are many more corporate boxes - even a ring around the whole stadium ( haven't seen plans ) because these premium seats and corporate boxes are where we will make loads of money more than we are doing now.
3) We do have to keep a small number - I don't know how many - on general sale for the Premier League tourists, who will come because it's a shiny new ground on the waterfront. Have to work with Marketing LIverpool and Culture Liverpool on this
4) Hopefully we are expecting more money not just from the ground naming and general sponsors but from being able to sell much more advertising and sponsorship around the stadium than we can currently.
5) 52K will take our capacity to match 'our place in the PL table' - i don't know if this is good or bad but we'll be behind Wembley, Man U & Emirates = obviously that makes sense - and also Spurs, Anfield and City of Manchester. Only City of London which is not always full anyway is ahead of us, and we would be ahead of
Chelsea - from that point of view it makes sense
