Yeah - I would tend to agree - Rory Smith (NYT) did a really interesting piece on the possible transfer market this summer & it was really interesting.
I wont try to quote it as I dont have it to hand, but in short the hypothesis is the large sums (Haaland, Kane, M'Bappe, Sancho, Lukaku, Grealish maybe etc etc) will slosh around and obviously there will be a trickle down effect from that, but perhaps more interestingly the market might freeze below that. Clubs will struggle to offload, which will impact us in terms of the needed clearout, but will also have the knock on effect of possible freezing clubs to hold what they have. There will no longer be the 20 million sale of a Brewster or even an Iwobi.
The knock on impact of that freeze will be players managing there contracts with more thought - running them down & a lot more frees.
Yes I really like Rory Smith actually, he's a red I think but always found his stuff thought provoking.
I haven't read the article, but it's certainly an interesting one. They often say "premium" holds value through recessions and dips better which would support what he's saying. My own view is that what is considered premium, is very dependant on age too though. I'm not going to say people who are late 20's value will essentially go to 0, but it's a key factor in the decline. So of that list, Kane and Lukaku would be the two who i think will decline in value more than the rest who are in a better age range.
What happens with FFP matters too. If it's formally cancelled, it will help reverse this trend a bit. While I don't want to go down a rabbit hole on FFP, what I think most could agree with is that the impact of FFP was to be inflation busting, or at least inflation curbing. Lots of people think it was set up to protect the status quo, while I'm no fan of FFP I don't think that was the intention, but rather a conseuence. I always felt it was to tackle the surging inflation in spending in the game, and increasingly European teams being left behind.
One of the consequences (unintended) was that clubs needed to show a profit to "game" the system, and a great way to do it was to buy younger players, hold them for 2-3 years, decline the asset price and then sell having had 2-3 years of increasing prices. I don't really think it has served the game very well, and it has created an artificially high price for those under 25, and too low a price for those 30 and upwards. The thing is though, as Keynes said of the stock market, it's a bunch of people guessing a number between between 0-100 whereby the one who guesses 2/3rds of the average wins (so there's natural pressure downwards) it also led to that age profile where assets decline in value getting younger and younger. You are incentivising buying, holding and flipping. Well if the value is 0 at age 30, then a player who's 27, who will be 30 in years years when you want to flip makes you more cautious as you are buying a declining asset. So then the values of those 27+ declines, the next step is that those who are 25, and close to 27 start to decline. It just goes on and on.
Once you remove the need to show a profit, some of that pressure goes and there is probably a fairer value placed on older players. I don't know if it will have a huge impact this summer, but it will certainly help.
I haven't seen the rest of the article, but one weaness Smith (and many people in football) have is they just assume the status quo of 2020, or 2021 will just remain. It's not really how business works, and it's certainly not how business works in a recession. What you will see is going to be dependant upon a clubs ownership, and the league they play in. Leagues like France and Italy, both very hit, and both (especially France) selling leagues, then there will be enormous pressure. That's on a regional level. More broadly though, whats likely to happen, is the owners of clubs who can, and are prepared to spend large sums of money are going to be able to make big advances, with values way below their inherent value being about. Clubs who's owners will tick them over (I include the likes of Wolves in this, to a degree probably Liverpool, though they will be at the selling end of it) will probably belt tighten and adjust but put enough in to collapse. The final traunch will be owners who can't/won't do that and those clubs will be found out.
For this discussion, I think Dortmund and Spurs could fit into that category. The shock of missing out on the CL. In Dortmunds case relying on sales, in Spurs case having taken on huge debt last summer to finance Mourinho's spend. Southampton are another, who still haven't got Ings a new contract. What is a 29 year old Danny Ings, with 1 year on a deal going to be worth in the summer? He could well slip into the Rory Smith territory of almost being worthless.
So yes, I do see the market is going to be quite radically different. I think some early sellers are desperately trying to hold values (and football as an eco structure is desperate to do this). There will be winners and losers. But I don't think it will be as simple as saying look at the league table to find out who.
During one recession in football Leeds collapsed. The last two, Chelsea emerged under Abramovick, and the other we had was City under Mansour. Both came from relatively nowhere to dominate the league and in Europe.
For a club like us, who's main sponsor has allegedly grown by 4bn, we have a unique opportunity to pick a lot of good players up at a fraction of the cost. It's a big opportunity.