FCConnecticut
Player Valuation: £2.5m
In the hopes of finding some Chang Beer in the states I began to let Google do the walking (spidering actually). And while I now know that Pacific Spirits is the sole US importer of this Thai beer I also stumbled upon a few other interesting facts.
It would seem that Everton enter into their original agreement with Chang in the Summer of 2004. Paul Gregg wanted to extend Everton's influence into the burgeoning Asian market and bring in a little sponsor money for his new club, reportedly 1mil per year.
But then I also found this press release for a trade show in Las Vegas in 2001. And to my horror I learned that Chang Beer was born out of a joint venture between Carlsberg and TCC (Thai brewing company). The brewery decided it could make better use of it's 300mil liter brewing capacity by launching another beer, Chang in, you guessed it, 2004 under Carlsberg supervision.
Starting with only 9% market share it quickly grew to 70% of the Thai market while relegating the previous #1 beer, Singha to a mere 20%. Chang, like the Elephant symbol would seem to imply is strong. It has earned a reputation for producing 'Changovers' due to it's combination of high alcohol content and ingredients. Strong enough to have to be labeled a Malt Liquor here in the states so Chang decided to produce a light beer for US distribution.
Do you think new owner Paul Gregg was even slightly aware of the relationship between Chang and Carlsberg and the irony of such a relationship?
It would seem that Everton enter into their original agreement with Chang in the Summer of 2004. Paul Gregg wanted to extend Everton's influence into the burgeoning Asian market and bring in a little sponsor money for his new club, reportedly 1mil per year.
But then I also found this press release for a trade show in Las Vegas in 2001. And to my horror I learned that Chang Beer was born out of a joint venture between Carlsberg and TCC (Thai brewing company). The brewery decided it could make better use of it's 300mil liter brewing capacity by launching another beer, Chang in, you guessed it, 2004 under Carlsberg supervision.
Starting with only 9% market share it quickly grew to 70% of the Thai market while relegating the previous #1 beer, Singha to a mere 20%. Chang, like the Elephant symbol would seem to imply is strong. It has earned a reputation for producing 'Changovers' due to it's combination of high alcohol content and ingredients. Strong enough to have to be labeled a Malt Liquor here in the states so Chang decided to produce a light beer for US distribution.
Do you think new owner Paul Gregg was even slightly aware of the relationship between Chang and Carlsberg and the irony of such a relationship?
Where did you go? A little different from last time? 
