BBC News - Premier League looks to net technology partner
The Premier League is to create a new sponsorship category by appointing its first official technology partner.
Under the deal, fans will be able to access more league information and use new technology allowing them to do things like monitor player performance.
The partner will have its name featured on 380 TV match broadcasts as well as the league's website.
The league hailed the move as a "rare and exciting one" for the organisation and its as yet unnamed partner.
"New sectors for Premier League sponsorship rarely arise and we think this opportunity is a very exciting one," said the league's marketing and sales director, Richard Masters.
'Increasing demand'
The technology partner will join a small group of existing sponsors who the league says "receive exceptional returns on investment and positive brand association".
The deal would start next season, 2010/11, and initially last for three years.
Stats are great!!
The Premier League is to create a new sponsorship category by appointing its first official technology partner.
Under the deal, fans will be able to access more league information and use new technology allowing them to do things like monitor player performance.
The partner will have its name featured on 380 TV match broadcasts as well as the league's website.
The league hailed the move as a "rare and exciting one" for the organisation and its as yet unnamed partner.
"New sectors for Premier League sponsorship rarely arise and we think this opportunity is a very exciting one," said the league's marketing and sales director, Richard Masters.
'Increasing demand'
The technology partner will join a small group of existing sponsors who the league says "receive exceptional returns on investment and positive brand association".
The deal would start next season, 2010/11, and initially last for three years.
Stats are great!!
