My rather long two bobs worth for anyone who is interested (From a Labour perspective)
Just under 48 hours on from the exit poll and I have finally managed to pick my jaw up off the floor. At first I refused to believe it's accuracy, every recent major opinion poll could not have got it that wrong? As the results started to trickle through moral dropped and reality set in. Still I sat there waiting for a glimmer of hope that never materialised. Denial quickly turned to anger later depression and finally acceptance. The psychologists reading this will point out I've missed stage 3 of Kubler-Ross' 5 stages of grieving out however truth be told once the first marginal reflected the exit poll bargaining went out the window.
Personally I thought Miliband had a decent campaign and surpassed expectations. It is easy with hindsight to point fingers but prior to Thursdays exit poll the general consensus was that Labour had the better campaign of the main two main parties. The positive nature it was ran with coupled with a heavy focus on the future ironically may have been its biggest weakness. Time and again the Tories hammered away at Labour's lack of economic competence without reply. No mention of George Osborne's pre crash pledge to match Labour's spending in 2007 or no pointing out of historical context each time Cameron pulled out the 'joke' no money left note (It refers to a play on Maulding note to Callaghan in 1964: "Good luck, old cock, Sorry to leave it in such a mess."). When you are on the ropes under attack you've got to come out fighting, otherwise eventually the body blows take their toll. Labour HQ continued to play a good guy / bad guy strategy refusing to be drawn into a slandering match however the continued lack of credible reply made them look weak and sowed the seeds of doubt in the minds of the electorate. They stood firm and gambled on manifesto pledges of economic 'locks' to convince voters. Opinion polls suggested it was working and the belief was up until Thursday night Ed had done enough to make it into Number 10 however that belief quickly unraveled. Going forward less emphasis should be placed on polls and more on gut instinct, during an election at times you have to go for the jugular, something which Labour just did not do enough of.
And so the inquest begins, the vultures have already circled, Miliband has gone. Parts of the core Labour support along with the unions have immediately called for a further lurch left. This would be suicidal for the party, we need to regroup, asses what went wrong and carefully plot our next move. The party has to be outward looking and realise in order to get back in to government there needs to be an appeal to 'Middle England' along with a more business friendly approach. How we convince Scottish voters to return home and appeal to the demographic I mentioned in England is tricky, almost impossible some would argue. Left wingers draw inspiration from the rapid increase in popularity of the SNP and their anti austerity message however Scotland has always been left leaning, a further shift left is a far easier sell north of the border. England politically is a different animal which has for 3 decades been positioned on the right. I was still in nappies when Thatcher left office however there is no doubt the shadow of Thatcherism still looms large. Since 1979 Foot, Kinnock (2) and now Miliband have all ran campaigns with some sort of left wing manifesto and have failed to convince the electorate. To reject the view in 2015 such policy was at least partially responsible for Labour's defeat would be burying your head in the sand. Lessons need to be learned so mistakes are not repeated again. I am not saying we should abandon our values and what we stand for, instead marry the idea of a fairer and just society with the recognition that business needs to flourish for Britain to flourish.
Those that know me will vouch for how big of a critic I was of Blair however the fact remains that he won 3 general elections in a row. In January this year he warned of the dangers going in to a 'right vs left' ideological battle, insisting there would only ever be one winner, instead of heeding this advice we poured scorn on it. Fast forward 4 months and his concerns were proved to be right with roughly 2 million more voters marking their ballot paper in favour of the Tories. The traditional left may not like it but the reality is that we need to dominate the centre ground in order to win the 2020 election, failure to do so could lead to us being cast into the wilderness for a further 5 years. Given the mandate they had sure 'New Labour' could have done more and Blair will forever be synonymous with Iraq but there was also plenty of good done in that period domestically. Would a centre ground Labour government be so cruel on the poor, sick and disabled? More to the point would it's member and affiliates allow it? Of course they wouldn't. A Labour government regardless of how left or centrist it may be perceived as being can be pressured and shaped from within, the same can not be said about a Conservative government (unless you are a multi millionaire donor or press baron of course).
Labour need a long term plan. The next 5 years should be about building trust and creating a credible alternative. The 2020 election will be hard slog to turnaround 100 odd seats but not impossible, run a steady campaign which doesn't upset too many people in positions of influence. Once in office demonstrate we can govern and handle the economy properly for 5 years, earn the trust of the electorate then in 2025 be more radical. Attack press barons and non doms from a position of power rather than like they did this year from a weak base.
Election night was a bitter blow but the fightback starts now. Their majority is a weak one and let's not forget David Cameron faces the unenviable task of trying to unite a party split down the middle on Europe with a EU referendum looming. History has a funny way of repeating itself as we found out on Thursday, 1992 all over again? If that's the case then I'll look forward to a sustained period of Tory infighting whilst quietly preparing for a landslide victory in 2020!