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#27 Years/NSNOW/#AllTogetherNow Fan Campaign

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Glad to see the 27 minute group appear to be abandoning it's illogical position of wanting change...with Moshiri in place.

How that was ever their position in the first place was baffling to anyone with half a clue.
 
MaupsGoat said:
I didnt make the Arsenal game, but I know somebody that walked out and was called all manner of names.

I stayed behind for the sit in, but people did nothing but laugh and poke fun at those that did.

People have the club they deserve and yes, I mean me also.

Too many sit on their hands praying somebody else will fix things for them, we see it ten fold with the British public sitting and watching the Tory rats steal everything they own.
Click to expand...
I know somebody that walked out and was called all manner of names - I know a DIxie Dean Suite member who walked out, stayed in the Suite till half time, was asked why by DBB and on the strength of the answer has never been spoken to since by either BK or DBB.

I stayed behind for the sit in, but people did nothing but laugh and poke fun at those that did - Good for you MG, I too stayed behind and the club turning up the PA to drown out the fans protesting was and remains a clear indication of the contempt in which they hold us. For other Blues to laugh and poke fun is utterly reprehensible.

Too many sit on their hands praying somebody else will fix things for them - and if/when the wheels truly come off, no doubt they'll blame those who are trying to bring about change for not trying hard enough.

Apathy rules
 
27 campaign logo.webp


Press Release:​

The 27 Campaign in open letter format, a year on from their initial walkout at Goodison, call for Farhad Moshiri, 94% shareholder of Everton Football Club to address the growing concerns of the Everton fanbase, not only with regards to onfield performance, but increasingly off-field in relation to Finances, Ownership, Leadership and Direction (FOLD)

We believe the uncertainties and questions around finances, ownership, leadership and direction directly impact performance on the pitch.

Not only do we call for engagement and communication, but more importantly action. Action which will reverse the continued decline of our great football club. That action includes evidence of clear leadership. It requires an explanation as to his plans short and long term. Above all else it requires change. A change of leadership and a change of direction.

What is our financial position? How are we financing a stadium build and huge continued losses?

What is Moshiri’s view on ownership? Is it to continue as the sole significant investor, is it to sell outright or attract minority investors to fund the stadium and continued losses?

As our competitive position declines year on year, why has the board, particularly the Chairman and Chief Executive positions not been strengthened?

What, beyond building a new stadium, are his ambitions for the club? A stadium in itself will not provide the solution to the obvious difficulties the club is experiencing. In the short term, Premier League survival seems to be the limit. What are his plans to return to being competitors for trophies and European qualification places?

The 27 Campaign has today, 7th December 2022, sent an open letter to Farhad Moshiri demanding that he speak honestly with Everton fans about both the team’s performance on the field and the club’s Finances, Ownership, Leadership and Direction (FOLD).

Mr Moshiri has spoken very infrequently to supporters, and not at all since a message was published on 14 July. He hasn’t attended a game at Goodison Park since October 2021. The removal of Annual General Meetings and the complete silence from the board have left an enormous information vacuum.

In this time the club’s on-field performance has continued to decline and persistent rumours have circulated that Mr Moshiri is looking to sell the club.

The 27 Campaign said: “Farhad Moshiri’s financial commitment to Everton is significant and his funding of our new stadium is very welcome. But his silence while we struggle on and off the pitch is very concerning. It’s vital he now stops the silence.

Not only do we call for engagement and communication, but more importantly action. Action that will reverse the continued decline of our great football club. That action includes evidence of clear leadership. Evertonians deserve to know what his short and long-term plans are:

What is our financial position? How are we financing a stadium build and huge continued losses?

What are his views on ownership? Is he looking to sell outright or attract minority investors to fund the above?

As our competitive position declines year on year, why has the board, particularly the Chairman and Chief Executive positions not been strengthened?

What, beyond building a new stadium, are his ambitions for the club? In the short term, Premier League survival seems to be the limit. What are his plans to return to being competitors for trophies and European qualification places?

What changes to the club’s leadership and direction does he plan in the near future?”

The 27 Campaign is made up of concerned Evertonians who want to see improvements in the way Everton is run. The campaign has previously run well attended protests calling on Farhad Moshiri to listen, act and engage with Evertonians. The campaign recognises the amount that Mr Moshiri has invested into Everton but believes the failures of governance and decision-making under his leadership are the main reason behind the club’s decline on the field under his ownership.

Supporting evidence:
  • Everton’s competitive position continues to decline. In the 7 seasons before he became shareholder our average league position was 7.8. In the near 7 years since his arrival it has fallen to 11.2.
  • In the first full season under Moshiri, Everton averaged 1.61 points per game. Today that average (over 243 games) has fallen to 1.33 points per game. The last 53 games, the average is 1.00 points per game.
  • When Farhad Moshiri arrived at the club, Everton arguably were considered to be “the best of the rest”. Seven years on (based on performance) our peer group is now those clubs in the lower half of the table. Worryingly, our performance trend continues to be one of decline.
  • Farhad Moshiri (including share purchases) has committed more than £800 million to his ownership of Everton. The club’s issues have not been one of lack of resources. They are down to poor leadership, poor decision making and poor execution. Aggregate losses to June 2021 (the date of the last accounts) are £356 million. We estimate further losses of £72 million for 2021/22 - accounts yet to be published.
 

The Second Open Letter
27 campaign logo.webp
Dear Mr Moshiri,

Change required

Since our last letter of July 2022, we respected your request to all Evertonians to “judge you at the end of the (summer) window”. We gave you the benefit of the doubt. We have continued to provide the manager, Frank Lampard, his team and the players, the very highest levels of support particularly on match days, home and away.

A year ago, the 27 Campaign was formed. Our actions, alongside other fan groups, then and since are driven by concerns as to the financing, ownership, leadership and direction (#FOLD) of our great club.

Regrettably, given the absence of communications and any degree of change in the running of the club, we have in an open letter form, to ask you the following questions:

We believe that issues surrounding financing, ownership, leadership and direction directly relate to our performance on the pitch.

Finances: Other than the statutory requirements, the club provides no information on its finances. On the back of constructing a new stadium, having extensive, continued losses, and profitability & sustainability issues, it is reasonable for shareholders and fans to expect regular updates on our finances. Our finances directly relate to our ability to compete.

Ownership: Since the summer, messaging from the club has been confused. Is the club for sale? Are you seeking new investors to fund our working capital requirements? Other Premier League clubs seeking new investment or owners have appointed investment banks to handle their requirements. They have been clear with their communications. What is your intention and when will you communicate it clearly?

Leadership: In the near seven years since you acquired your initial shareholding you have persisted in retaining the current Chairman and Chief Executive Officer. There is nothing in the club’s governance, commercial, financial and indeed footballing performance, that suggests they warrant continued employment. Our competitive position declines on an annual basis in all respects. How can you justify this?

Direction: What are your ambitions (if any) for the club? The building of a new stadium, in isolation, will not cure the ills that have befallen Everton in recent years. So much more is required for us to be a competitive Premier League and ultimately European competitor once more.

Change

We have short term, immediate requirements, namely survival in the Premier League. But if that is not to be the limit of our ambitions in years ahead we have to see change at the football club. Change in the leadership, change in the culture that exists.

You, as the majority shareholder, are the only person who can bring about that change. Surely you, with the financial commitment you have made, must recognise that change is necessary?

With respect, we ask you to directly answer the questions put to you.

Yours Sincerely,

The 27 Campaign
 


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