Both help and punishment are not mutually exclusive events.Or banning a player for gambling rather than looking to help him with something that is clearly a big problem. At the same time as having ads for betting all over the show. They’ve taken hypocrisy to the level of an art form
There has to be punishment to try to avoid future occurrences.
There should of course also be help readily available.
When talking about Premiership players it isn't as if they will go hungry while not playing.