Obviously no one is going to say mistakes haven't been made and leaving Kenwright and co was the biggest. I think there was some kind of deal made that he had to remain at least for the first few years anyhow which messed any hope of that ever happening.
You can have all the plans in the world but it's reliant on success, I've heard stuff like we should have got sponsorship away from USM companies, do people think they weren't trying to? You need to start winning things to make the kind of deals we would have needed. We did ours in drips and drabs, great over half a season and poor the start of the next or vice versa.
All said and done generally we had an upward trajectory until the whole thing collapsed. Walsh and Koeman got us 7th in their first season so it could have been alright had someone sensible above said hang on a minute, when it was clear it wasn't working they were replaced as per the fans request. Of course we had dips along the way but Carlo's team was very good and a great platform to go on from and then we got hit by what I've added below.
If it hadn't have been for Russia we would have had 300 million back in sponsorship, we would have kept banking the Finch Farm money, the Women's team and it would have kept us ticking over from an income point of view.
The PL drawing a line in the sand re PSR just as we had a decent team and had our income decimated.
These constant kick in the balls would have broken him just as much as the rest of us. He can be questioned for leaving Kenwright in place, for meddling in transfer affairs and for being too quick to get rid of managers (partly driven by an entitled fanbase though). Other than that you can tell by what is at Bramley Moore that he wanted us to be more than a museum. The rest is just events and our bad luck. Had we started building in 2016 the chaos would have probably just been brought forward as that's life being an Evertonian.