If you see the bigger picture she should be a great CEO for us. She's done a great job with EITC, and all the work with Goodison that will leave a lasting legacy. No she hasn't headed up a FTSE 100 company, but that's not the reason why people partner with football clubs. They do it because they identify a synergy with their ethos. Barcelona are marketed as "more than a club", and Everton could do the same. If we got a modicum of success, you could ally that with all the great community work we've been doing for years and that would be an attractive proposition for a lot of companies.