@Drico, I dont know mate, I think its clever. We're going to be seen and take up space in a market here dominated by celtic, rangers, rs and utd at no real cost as shop probably wont be financed by instore sales alone. It'll probably be the hub for eu sales exploiting the norths unique protocol agreement allowing goods to go into the Republic of Ireland and the wider EU without new checks, costs or controls after brexit. It could save the club some money whilst getting our face/brand onto the high street.