It was never even remotely hinted at that Usmanov was going to sponsor anything but the training ground and match days. People just got 2 and 2 together and made 50 based on that
I don’t see any negative with this deal, they sponsor us, they get worldwide exposure being on our shirts up to 40-45 times a season. We also get a sponsor that can be seen on kid’s kits that’s been hideously missing for 16 years
Add to the fact there’s a new sleeve sponsor to come, plus opportunity for the women’s and Academy teams to have separate sponsorship, bringing more revenue into the club