Does the club need 'rebranding'? Something based around the new location?


Goat said:
Our current identity is a club that fights relegation.

So yes, we certainly need to change the picture.

The peoples club was perfect, it captured the spirit of the times, just like The Dogs of war, The School of science, these things arent invented, they happen organically, it will happen, but first of all we need to make it happen, we need to make people take notice.
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They happen because someone coins the term and then its run with.

WTF do you think I'm suggesting: a referendum?

I'm just saying we could do with a reboot.
 

davek said:
Horrible term 'rebranding' like, but you can bet the new owners will have been thinking along these lines. I can imagine them thinking:

"Gee, we're named after a district in Liverpool while Liverpool take the whole city? How do we look to improve this...?"

Regardless of what TFG may or may not be thinking, I wonder if there's big opportunity to right a historic wrong here, given we now sit slap bang on the banks of the Mersey?

Positioning the club (accurately) as Merseyside's club has to be something we look at to get the club back to where we were - the premier club in the locality.

Not a name to change to Merseyside FC, of course. That'd be absurd. The name Everton is sacrosanct. But we could use something to do with 'Merseyside' to replace the 'People's Club' pitch that's now fallen into disuse.

Thoughts?
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100%, we’ve been at a huge disadvantage for too long with our current branding.

Most fans around the world don’t know Everton is in Liverpool.

It’s been a massive disadvantage and neglect ted for too long.

Be a really difficult thing to balance it now.
 
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Merseyside Blue
Liverpool's Senior Football Club.
 

FrenchDarrenBent said:
Everton: Paul McCartney's favourite football club.
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The Newest Cavern Club. Or The Beatles Stadium. Or The Fab Four Arena. Or the Ferry Across the Mersey Dome.

Yeah, I can envisage any of those just to get the Japanese tourists in.

But let's just stick with the Everton Stadium until such a time as Qatar/Toyota/Bank of America (pfft)/Tesco or whoever is willing to splurge the cash for naming rights for mega bucks.

Ultimately, though, it is the fans who will adopt their own name for the venue no matter who owns the naming rights. And, in this sense, I really think we should call it The Golden Vision...a bit like The Nou Camp, Estadio del Luz, Maracana and so on. Something which, over the years, will resonate around the World and become instantly recognisable as our Clubs stadium.
 
Neiler said:
100%, we’ve been at a huge disadvantage for too long with our current branding.

Most fans around the world don’t know Everton is in Liverpool.

It’s been a massive disadvantage and neglect ted for too long.

Be a really difficult thing ti glance now.
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We need to project bigger than Liverpool.

Our new location offers us that.

I bet their owners would detest the aspiration to reclaim our supremacy.

We were the biggest club in this city for almost a century. They have been for the best part of the following half century.

The wheel will turn again.
 

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