Does the club need 'rebranding'? Something based around the new location?

[davek]

I don’t even think Merseyside covers it.

Like it or not it’s incorporating Liverpool City into our identity.

Liverpool the city was always ours.

The number of Everton Supporters Clubs in the city...all over it...was off the charts right up to the 1960s.

The city can and should be ours again, but that can be incorporated into the positioning of us as Merseyside's club.

We literally our that now and we need to be bold and state it in all club communications.

They'd go 'kin berserk.

 

[Shevin Keedy]

The Mersey Floaters?

 

[Neiler]

We need to project bigger than Liverpool.

Our new location offers us that.

I bet their owners would detest the aspiration to reclaim our supremacy.

We were the biggest club in this city for almost a century. They have been for the best part of the following half century.

The wheel will turn again.

I disagree, it’s an international market place, the clubs outside of London that do the best commercially are the ons that can identify with a region, City and area.

Liverpool has incredible marketability, The Beatles, The Docks, the unique culture - we need to own instead of being uncomfortable with it. No one in say Asia known or cares where Everton is. We need to change that.

The only outlier is the London clubs.

 

[Moderatelywarmwater]

I think someone has put his batteries inthe wrong way round

 

[Neiler]

Liverpool the city was always ours.

The number of Everton Supporters Clubs in the city...all over it...was off the charts right up to the 1960s.

The city can and should be ours again, but that can be incorporated into the positioning of us as Merseyside's club.

We literally our that now and we need to be bold and state it in all club communications.

They'd go 'kin berserk.

That’s exactly what I mean, but it’s no point saying it, we’ve never acted on it and we need to - we need an absolute clear strategy around it.

Look at City the6 had to launch themselves as almost a new Manchester club. They had the advantage of the name of the City in their name.

 

[davek]

I disagree, it’s an international market place, the clubs outside of London that do the best commercially are the ons that can identify with a region, City and area.

Liverpool has incredible marketability, The Beatles, The Docks, the unique culture - we need to own instead of being uncomfortable with it. No one in say Asia known or cares where Everton is. We need to change that.

The only outlier is the London clubs.

I think we're bypassing each other here: I'm saying Merseyside has equal 'brand' recognition to Liverpool....and it isn't forced, it comes naturally due to the location we find ourselves in.

As for the Beatles: Merseybeat is more readily associated with them than Liverpool...as is the docks. The Mersey Docks and Harbour Board not Liverpool corporation / council were associated with them.

 

[Neiler]

I think we're bypassing each other here: I'm saying Merseyside has equal 'brand' recognition to Liverpool....and it isn't forced, it comes naturally due to the location we find ourselves in.

As for the Beatles: Merseybeat is more readily associated with them than Liverpool...as is the docks. The Mersey Docks and Harbour Board not Liverpool corporation / council were associated with them.

Still think it has to incorporate Liverpool City some how mate. Merseyside is to vague internationally.

Ask 100 mill Americans to tell you what the river that runs through Liverpool, I think the minority would tell you.

 

[Tipp blue]

Horrible term 'rebranding' like, but you can bet the new owners will have been thinking along these lines. I can imagine them thinking:

"Gee, we're named after a district in Liverpool while Liverpool take the whole city? How do we look to improve this...?"

Regardless of what TFG may or may not be thinking, I wonder if there's big opportunity to right a historic wrong here, given we now sit slap bang on the banks of the Mersey?

Positioning the club (accurately) as Merseyside's club has to be something we look at to get the club back to where we were - the premier club in the locality.

Not a name to change to Merseyside FC, of course. That'd be absurd. The name Everton is sacrosanct. But we could use something to do with 'Merseyside' to replace the 'People's Club' pitch that's now fallen into disuse.

Thoughts?

We could call ourselves England, they get the city name but we get the country name.. Although my support for a team called England would wane slightly.

 

[davek]

That’s exactly what I mean, but it’s no point saying it, we’ve never acted on it and we need to - we need an absolute clear strategy around it.

Look at City the6 had to launch themselves as almost a new Manchester club. They had the advantage of the name of the City in their name.

Manchester was more associated with United. City were just City - a second rate Manchester club. It handed them zero advantage.

 

[Bluelenny1984]

The power of strong marketing should not be underestimated!!!

 

[davek]

Still think it has to incorporate Liverpool City some how mate. Merseyside is to vague internationally.

Ask 100 mill Americans to tell you what the river that runs through Liverpool, I think the minority would tell you.

They'd know them equally the same.

There's nothing we can do about 'Liverpool'. Itls their name and they own it. We cant rebrand along those lines. But we do have something equally as good and probably better: Merseyside.

 

[b-rad]

View attachment 301561
Merseyside Blue
Liverpool's Senior Football Club.

Was this from an early Pro Evolution Soccer, before it was properly licensed?

Memories

 

[Neiler]

Manchester was more associated with United. City were just City - a second rate Manchester club. It handed them zero advantage.

Commercially if a club has the name of the area in its title it has advantage in brand recognition mate, we’re talking world wide commercially.

Barcelona are commercially more identifiable world wide than Espanyol.

 

[Azza]

Literally no one outside a small radius would know where or what Merseyside is. Not even the wools.

It wouldn't work with an international audience.

 

[Rita_Poon]

I think we're bypassing each other here: I'm saying Merseyside has equal 'brand' recognition to Liverpool....and it isn't forced, it comes naturally due to the location we find ourselves in.

As for the Beatles: Merseybeat is more readily associated with them than Liverpool...as is the docks. The Mersey Docks and Harbour Board not Liverpool corporation / council were associated with them.

It was 'Mersey sound' not 30 minutes ago. I sense mischief.