Charles Hawtrey
Player Valuation: £50m
Don't rename Everton, don't need to include Liverpool, dont need a new tagline,
Simply name the new stadium 'The Mersey Stadium' or 'The Merseyside Stadium'
That way we become bigger than our rivals without spending a penny.
Use the word Mersey or Merseyside in all our communications and get sponsored next year by someone with that in their name.
In other words make Everton and Merseyside synonymous.
Are there any clubs in England named after a river????
Start a new brand ladder with the stadium.
Simply name the new stadium 'The Mersey Stadium' or 'The Merseyside Stadium'
That way we become bigger than our rivals without spending a penny.
Use the word Mersey or Merseyside in all our communications and get sponsored next year by someone with that in their name.
In other words make Everton and Merseyside synonymous.
Are there any clubs in England named after a river????
Start a new brand ladder with the stadium.