Imo it’s using him as an old school No9, crosses into the box for headers and knock downs where’s he’s in the right place at the right time.
Certainly more direct football, which is why I think Dyche might have some joy with him.
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I think Lampard tried to use him like Kane is used at Spurs and his attributes are nothing like him. The entire way he tried to make us play didn’t suit him imo, coming short and trying to play balls in behind. Nothing wrong with that if your team can do it.