Methuselah
Player Valuation: £35m
The problem is it’s a self fulfilling cycle. Liverpool fans absolutely lap up any form of media attention about them in a way no other fan base do. They’re the easiest fan base to extract money from in the world. Nivea have even justified a business case based on potentially alienating all other fans of premier league teams by advertising with Liverpool knowing full well that normal people won’t be bothered by it and will still buy their deodorant but they’ll tap into a rampant cult market all trying to one up each other and prove themselves top reds by buying only Nivea.
So the media execs, pundits, commentators, and football presenters know that if you churn out positive content about Liverpool it gets lapped up, websites are clicked on, tweets liked, tv subscriptions bought. Other fans turn off and the market research just continues to inform the view that if you pander to Liverpool fans you get more money. It used to be a bit similar for Arsenal fans (hence the success of AFTV) but United fans for example never really bought into all that even when they were winning it every year. The newspapers remained often quite negative about United as they are about City now. Some fan bases just love reading about themselves all day long and none more so than the narcissists over the park.
Telegraph Sport were at it again today. Two double page spreads on Liverpool. One an article by a self-confessed Liverpool fan, who said: 'The speed and scale of the improvement over the past two seasons would be worthy of greater acclaim if this side were not in the same era as Manchester City.' Well the Telegraph Sport are doing their best to rectify this.