They want a world where only they have money and no one else has a chance (basically the entirety of the 70s and 80s) so they can just dominate uninterrupted. Some teams have had the temerity to disrupt that though so you have every excuse under the sun for it. Chelsea was new money, City was oil money, United was all commercial money, only their money was some sort of magical pure organic money that meant it was ok for them to buy all the best players whilst everyone else scrabbled around.
They’ve always spent huge amounts of money and even now have the second highest wage bill in the country and hold the record for most transfer fees spent in a calendar year in the history of football. Yet they make out they’re paupers. Even this summer they painted us as massive spenders whilst even just a quick sum would show that Jota and Thiago alone (in a summer where they apparently weren’t backed by FSG) cost more than Docuoure Allan James and Godfrey combined.