Desperate for attention I think. They might think it constitutes humour though and if the way they (over)dress is anything to go by - by which I mean the constant need for approval with the full kit identity 24/7 crisis - then it's no wonder that #YNWA accompanies almost any major or minor personal, local, national or international crisis or loss. Someone's dog's died - #YNWA, someone's child fell over and broke a leg (ok, sorry better make that an arm) #YNWA - some terrible car/coach/plane/terrorism/flood/famine/earthquake/celebrity death #YNWA - people murdered by a sadist then just tweet a quick #YNWA and 2 million fellow freaks will be right on it.. Brilliant - we really must #NSNO right into this personal grief and get united with the poor and the suffering victims. Imagine the level of comfort a quick football reference must make them feel. FFS Grow a pair and quit this pathetic link to once a long time ago successful football team / personal identity crisis crap.