Everton branding

[davek]

Regardless, Dave, tradition would have us still playing with the 1920s badge.

I get it, people dont like change, but compared to that fat badge we in 2013, its not the worst think ive seen.

That pointy whatchamacallit isn't an evolution, it's abstract art for aimed at clueless hipsters like you.

 

[Goat]

That pointy whatchamacallit isn't an evolution, it's abstract art for aimed at clueless hipsters like you.

Nobody even speaks Latin any more.

 

[Jebus_lives]

Nobody even speaks Latin any more.

 

[chicoazul]

They’re laughing at YOU.

 

[PhilRegan]

The little blue triangle/parallelogram is anything but iconic. How long did that take to make on paint about 5 seconds.

 

[chrismpw]

It is ironic that in an age where complex graphical reproduction has never been easier, football clubs come up with the argument that they need a simple badge so they can easily reproduce it on different media. We manahed to have a fancy multicoloured embroidered badge back in the 80s where you'd have to have been a pretty elite to gave a 16 colour cga monitor.

I think the bluster and drive for simplicity just masks a lack of creativity. Further irony is that the simple, uncreative, unimaginative design work probably costs a packet.

 

[tellmema]

Since you asked, mate, I think stuff like this way over the top, nauseating and patronising.

It’s a heap of overly deep guff and any executive that signs off on this should be sent back to the shop floor to refind themselves.

This bit in particular finished me clean off.

View attachment 177056

Penis.... The tower is pretty fallic too

 

[Acrobat]

It's like 1980's corporate fluff.

But the 80’s had our best ever shirt crest!

 

[ilikecheese]

Regardless, Dave, tradition would have us still playing with the 1920s badge.

I get it, people dont like change, but compared to that fat badge we in 2013, its not the worst think ive seen.

We were boss behind that Loony Tunes cartoon badge.

 

[ilikecheese]

Penis.... The tower is pretty fallic too

It looks kinda like what Stormy Daniels was describing.

 

[tellmema]

Penis related to the person who wrote the words. Fallic the tower shape.

Stormy Daniels... that from a rod Stewart song?

 

[Shibbywiggles]

Nobody even speaks Latin any more.

Except, ironically, hipsters

 

[Neiler]

Don’t know what to be furious about, my choices are this or climate change.

 

[Inchy226]

I think this is clearly about money.

Create a simpler logo then get it everywhere and make it recognisable in peoples consciousnesses around the globe, so that people know it’s Everton. That’d be the goal.

And ultimately it’ll raise the clubs profile and bring in…money, which we can then pour down the drain again.

The corporate machine of Togger.

If it was truly about money there would be a call to action. Some kind of offer and an opportunity to buy into whatever crap is being offered. That's how real marketing works, not this feel goody goody (or in this case baddy baddy) b/s that means diddly squat.

It smacks of typical agency nonsense of sell them on a new logo, rebrand everything, spend a ridiculous amount of money on it and make everyone feel good... only thing missing is that none of it improves the product or sells more of it. I've seen it time and time again... rinse and repeat .... and it shows the type of thinking we really have at the top of the club when they allow this utter crap to happen.

 

[Inchy226]

Oh you care about tradition now? Despite you wanting nothing to do with at Bramley Moore with the Archibald? Interesting.

Anyway, I think the badge looks smart.

The club evolves.

Sure, we just need a couple of windmill vanes on it and maybe we can all watch as it sails away like a tardis.

"Nothing but the best is good enough" indeed... except for when it comes to designing a logo, doing some real marketing, having players that actually perform and an ownership that has the slightest clue in what it's doing.