Perhaps I'm going against the trend, but if you're being genuine (I'll take it as you are on face value) then I'll acknowledge your openness and honesty.
You'll get criticism for being on here for being a Red, but personally I have no issue if you are being honest, open and not here to simply antagonise or gloat.
If you've got a thick skin - you'll need it - and perhaps discuss some non-Everton or Liverpool stuff then you'll probably get by, but some will never take to you.
It's not what I would do, but each to their own and a hello...
Anyway, to the topic at hand: I know many of my friends who do go the game are embarrassed and disgusted by Thursday and Friday's actions.
However, to make a sweeping statement that those involved on Friday aren't match going fans is incorrect - I know that for a fact. There'll be those who don't go...
... ,but there were many who do go. The real issue I have is that as a fan base you've allowed these groups to swell in number and act without any real criticism.
I have friends and family who are reds and go the game, who are disgusted by it and the behaviour in the past, but as I've said to them where is the challenge?
If you're unhappy with being tarred with the same brush, perhaps your fan base should out these individuals rather than cheer them or label people grasses.
That's not a direction at you personally, but an observation about you (your fans) as a collective. I've previously said the same about racism in our own fan base.
Inaction or directing the blame to other peoples' shoulders (their scallies not fans... their students no fans... their from out of town) is nigh on being complicit.
Realising that you have a problem and taking some ownership of the issue might make people slightly more considerate of your fan base rather than disgust.