bluestevon
Player Valuation: £80m
You have a season like Villa and Newcastle had recently or Forest this, then you have three options.
One is to cash in on your assets in order to give you massive financial freedom - Brighton are experts at that - but it traps you in a cycle of just being happy to be a top half side never worrying about relegation and on financially very solid ground, you create your own glass ceiling in essence.
The second is to try to keep the squad together but with one eye on making sure you don't put yourself in any financial situation which could implode - if you want you can call this the Moyes Everton approach - problem is you are rewarding water - you've accepted there's a glass ceiling and aren't willing to take the risk to break through it, eventually your squad ages out, manager leaves or teams around you improve and you slowly sink back down the table.
The third is you try to capitalise on a series of events meaning you are up near the top - throw as much as you can on the gamble that spending now can keep you at the top and by that it pays for your expenses, the big gamble is you are going all in on winning that bet, if it backfires and you drop down the table it starts imploding - Hello Leicester, Hello O'Neil's Villa side, Hello Newcastle post Keegan. Hello relegated West Ham losing all it's academy stars and the very standout one - Hello Leeds winning a title to down the divisions within a decade ...
As a fan everyone will want to go for the third option as it's the one that can bring success but it's also a possible poisoned chalice that can wreck the club for a decade or more, owners concerned with just ensuring a revenue stream and regarding it as a pure business go for the first. Indecisive or weak owners go for the second as it requires doing nothing and hoping things work out well.
