Because in the current market no clubs are chucking around £100m plus for anything other than indisputably, consistently top class Footballers, and Richarlison isn’t there yet. I also don’t think it would take £100m to persuade the club to sell, but that’s a separate issue entirely. £100m in this market gets you Jadon Sancho who is 2-3 years younger and playing better at a higher level.
If Barca, Real, Juve, Bayern, PSG came in for him, he’d go for the figure quoted in these reports, around £80m. If it was a Chelsea, United, City, Spurs, Arsenal or dare I say a Liverpool, it would be more like £90-95m.
But even then, I don’t know necessarily believe those clubs would be interested at that fee, they are all typically risk averse in the transfer market and, you can see from the Ziyech transfer today, there’s better value for half the cost elsewhere in the market.
Yes, Sigurdsson was worth £45m at the time we bought him. He’s represented fairly poor value since but that was the figure us and Swansea agreed on, which is important.