I'll tell you what's not right and here's the blunt reality. Despite having a brilliant business man as a new major shareholder, despite having a globally recognised manager, despite having "the most influential man in the PL" in our DoF, the cold, hard facts are that we are not as attractive a club as we the fans think we are - yet.
After 25 years of stagnation and relative deterioration we've a huge amount of catch up to do. Despite the promises of our new management team, and the prospects for our future, until we achieve things on the pitch and off it we won't attract the very highest level of players because in footballing terms (which ultimately is what players are interested in) we're also rans - a great club with a great history, but not currently at the highest levels of the game.
We thought, I thought, we could sell a good enough pitch to make some of the very best want to come to us, be part of the project, but the sad truth is that a professional footballer's career is short, and they will only deal in the now, not the future.
I've no doubt we'll make it back to the highest levels, but I'm a fan and can wait, a professional footballer has options and can have jam today, not just tomorrow.