Sacking of Bobby Robson
In August 2004, Shepherd fired manager Bobby Robson four games in to the new season. In the week before the sacking, Shepherd was quoted as saying that Robson would not be offered a new deal at the end of the season, and that Robson would be “in the Guinness Book of Records” if he were still the manager at 73 years old[10]. It is unclear if Shepherd made his statement after consulting Robson, but Robson admits that he had an agreement with the club that he would retire at the end of the season. Robson also stresses that there was an agreement that he would not be sacked[11]. Afterwards, Shepherd said that sacking Robson was “the hardest thing I have ever done in my life”, but then added “I didn’t want to be known as the man who shot Bambi"[12].
In his 2005 autobiography Sir Bobby Robson provides detailed criticism of Shepherd's chairmanship, claiming that while manager he was denied information regarding the players' contracts and transfer negotiations. He also criticised Shepherd and Douglas Hall, the club's deputy chairman, for their focus only on the first team and St James' Park, causing them to neglect less glamorous, although equally important, areas such as the training ground, youth development and talent scouts. The club's training ground has been notorious in the past, due to its unkempt state, for causing injuries to first team players.