Gerard Deulofeu - Once a Blue, always a Blue

[chicoazul]

It's the cumulative effect on our PR standing that is important, not necessarily the individual event. They all add up. How are you meant to establish a brand if you're doing stupid things like releasing embarrassing crests, stupid blogs, bitching at fans on forums for proudly displaying the badge in avatars, botched stadia initiatives and failed commercial expansions to name just a few off the top of my head.

There just seems to be no accountability for brand management at the club at all. Every time there's a screw up it's a case of "oh well, what else is new?"

A proper PR guy would have noticed this error and set about establishing the tone in the media. They would have pro-actively contacted the media and provided a humorous soundbyte to make the tone one of humour instead of incompetence.

This stuff happens mate, happens every day in big companies over the world. Is it regrettable? Yeah it is. But you're too into the "brand" thing, it's a football club too like and I doubt there'll be too many people genuinely arsed by it so it will have zero effect on the business.

Its a daft employee mistake, nothing more, with no real negative effect on anything.

Enjoy your summer's day.

 

[Bungle]

How hard is it to have one of the gormless beauts ask for someone to jump on Google and double check the spelling before displaying it to the world.

Idiots. And it IS a big deal too as it reflects really badly on our club and highlights the small time nature of our commercial operation. Utterly shambolic.

It's the cumulative effect on our PR standing that is important, not necessarily the individual event. They all add up. How are you meant to establish a brand if you're doing stupid things like releasing embarrassing crests, stupid blogs, bitching at fans on forums for proudly displaying the badge in avatars, botched stadia initiatives and failed commercial expansions to name just a few off the top of my head.

There just seems to be no accountability for brand management at the club at all. Every time there's a screw up it's a case of "oh well, what else is new?"

A proper PR guy would have noticed this error and set about establishing the tone in the media. They would have pro-actively contacted the media and provided a humorous soundbyte to make the tone one of humour instead of incompetence.

No, it'd be in the way you do it. You acknowledge it as a one-off error and make it comedic, instead of burying your head in the sand. You turn a negative into a positive by making the brand more human. As it stands now, it comes across as a club making yet another blunder.

It's a pet hate of mine, that's all. Good PR isn't hard, but I have a very strong feeling that those in the Goodison hierarchy are so afraid of doing something that might be frowned upon by someone higher up the chain that they're terrified of being good at their job.

You've typed all this because of a spelling mistake mate?

 

[Philw]

You've typed all this because of a spelling mistake mate?

You blatently should have thrown in a little mistake there Bungle....

 

[bluelife]

Here we go boys, Gerard "Day-oh-leh-foe"

[video=youtube;o-jfrerQwQM]http://www.youtube.com/watch?v=o-jfrerQwQM[/video]

Still no idea how to pronounce it

Christ, I love this man

 

[pablo 1878]

You blatently should have thrown in a little mistake there Bungle....

Blatantly you funny man you x

 

[Philw]

Blatantly you funny man you x

Accidentally on purpose mate, honest.

Actually, just couldn't be bothered to work out how to fix the red squiggle!

 

[evertonian.]

 

[Christiffa25]

I'm sure he's a good signing and will end up a top top player, but the guy seems a right tit! Would hate him if he'd signed for anyone else...hopefully he'll be our tit and will love him if only for a year anyway!

 

[Bungle]

I'm sure he's a good signing and will end up a top top player, but the guy seems a right tit! Would hate him if he'd signed for anyone else...hopefully he'll be our tit and will love him if only for a year anyway!

Got a lovely body though hasn't he, I would.

 

[Moomin]

Shirt collar up with Tie, WTF!!! We have signed a MONSTER!!!!!!

Send him back now.

 

[chicoazul]

I have no doubt in my mind he's bi curious which is great, because he's hot x

 

[Moomin]

I have no doubt in my mind he's bi curious which is great, because he's hot x

Imagine the tunes you could play with your flaccid cock on his six pack, I reckon I could bang out Chariots of fire on it.

 

[chicoazul]

Imagine the tunes you could play with your flaccid cock on his six pack, I reckon I could bang out Chariots of fire on it.

Wish I was hung like you then lid. Mine would barely be audible even if I slapped it like a fly hitting a windshield.

 

[Moomin]

Wish I was hung like you then lid. Mine would barely be audible even if I slapped it like a fly hitting a windshield.

I would be playing it in a low key.

 

[chicoazul]

I would be playing it in a low key.

I'm imagining deep deep bass lid.