It is, but the expectations for them are impossible because of the legacy bands.
Airbourne came up a few years ago, instantly labelled THE NEXT AC/DC because Ozzies and rock'n'roll, repeat forever for the next good rock band.
Greta van Fleet ("Led Zeppelin Reborn") included, it's why people on here and the older generation in general don't think there's any headline worthy bands - you've grown up with Led Zep, Motorhead, etc etc that every band has to remind you of those somehow for some reason. Just listen to the music without that random expectation ffs