Papa Shango
Player Valuation: £70m
Common sense I think to be honest. You would more likely wear a big name brand like Nike then Hummel would you not.
If I am in the market to buy an 2020/21 Everton kit then I will be wearing a Hummel Everton kit because the Nike one doesn't exist!
The brand is not the selling point here, it's the club!
Generally only Everton fans are buying our kit regardless of the brand.