Looking forward to seeing the new kits that Hummel provide, didn't think Umbro did to bad this time round, but looking forward to a change.
People complaining haven't got a leg to stand on tbf, until where in europe regularly, finishing higher up the table and reaching the later stages of competitions every season, where not going to get a deal close to the top 6. This deal is obviously the best one available or the club wouldn't of went with it.
Unless Usmanov starts a sportswear company where not getting anywhere close to £30m
Wasn't aware Liverpools deal include such a high percentage of merch sales profit, I think its Bayern Munich who have historically always had the highest percentage deal in europe but that eclipses theres, must be one of the best in football, and obviously worked out much better for them due to there recent success.