That sounds fine in theory.
However,
A: Imagine selling James for £15mil and watching £28mil/£34mil Iwobi all season.
B: Who actually trusts brands to sign a replacement?
C: Imagine selling James and signing Dumfries
If we had already sold Iwobi, Delph, Gomes, Tosun and Kenny and then it was James being sold...then it 'may' mean weve cleared the decks for a couple of top young players...or are keeping our powder dry for next summer after being clear of FFP.
To sell James with those players still on the books is distasteful.