I was under the impression that the club gets more money for things like their games being the first choice on international feeds and so on. Where I am in Perú it was noticeable last year how many more Everton games were the main one on ESPN compared to the previous year (since the Directv contract ended a couple years ago basically ESPN shows a game, maybe 2, at a time, and the rest get shunted off to streaming, which hardly anybody is watching ESPN on down here).
Before, it was like if Everton was playing Manchester City or Chelsea, or playing at a time with no other game conflicting, it'd be on, and the promotion thing would only show up during the previous game and have a picture of Yerry (ESPN being regional down here, as far as I know we get what Colombia, Venezuela, and Ecuador get, so things are promoted as such).
Last year it was James James James on that stuff, often as a key game promoted from the previous week, and I wouldn't be surprised if promotion and programming were both similar in the southern half of the continent.
According to what I saw (
https://www.statista.com/statistics...ments-to-clubs-in-the-english-premier-league/ ), EFC's income from international TV in 19-20 was about 1.5M GBP less than Southampton's and about 1.5M GBP above Newcastle's. Sheffield made almost 4.5M more than Everton on that! I can't find the breakdown for that specific source for 20-21, but I know that Everton was one of the few to see their broadcast revenue noticeably increase for 20-21, while clubs around them in the table saw theirs drop significantly, so James just being there probably did make the club a fairly decent amount of cash relative to what otherwise would've been made.