Terrible commercial performance - desperate last minute deals with second rate sponsors.Can anyone explain what exactly DBB has done wrong since being in the role?
Third rate management - commercial, marketing teams well below PL standard. But they’re all blues.
A culture of mediocrity.
We had chance to bring someone in to totally reimagine the club’s culture. Like they did with Peter Moore/Billy Hogan.
We promoted someone who worked in the education sector. Not DBB’s fault, just lack of ambition.